"Commercials" is a term often viewed negatively. Understandable, when your favorite tv show is interrupted after less than 5 minutes by the same spot you just saw last commercial break, and the same one you saw in the break before that.
But commercials are good; for those of us in business, they are our friend, and when well done, they sell. They move product. They promote brand, they inform, they excite commercial activity, get people looking, trying, shopping, buying, buying, buying. That's what we all need right now, right? Commercial activity--commerce, transactions.
Yes, commercials are definitely our friends, and especially to those in retail. Retail clothing cries out for, demands, commercials---well produced, interesting, curiosity inspiring, intriguing, motivating. Life and business, without intrigue, would be bland indeed, and not very productive. It's the intrigue, the interest, that keeps the spice in life and in business. And buying (selling) is what really spices up business!
That's why you WANT a commercial on your storefront window. Life-size, dynamic, in-your-face. Digital signage is trying to get there, but it uses the same old "screen" format; same old "tv" look. Most retailers with LCD screens installed leave the shopper/viewer with the impression that they got someone to hook up a tv in their store. Whoop-dee-doo.
Put it on the window! Directly on the window glass! Wow, now that is cool. Look again at Digital Mannequin video Youtube, and the Oakley store video featuring Looknglas' Window Video System. Projected commercials on glass are awesome, powerful, and will move people to buy when accompanied by the right sales proposition. Window Video Systems by Looknglas: get selling! The Window of Opportunity is here.
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