Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Friday, May 14, 2010

Getting the Buy

Wouldn't it be great if you could just get people to "Buy"?

That is the dream and objective of Marketing. So many are lost in the process of marketing, where things like social networking and online marketing strategies become ends in themselves.

Real business people (that is, people who are accountable for sales and profit) prioritize "the Buy". That's where the action (and the money) is.

But you can't go from zero to "Buy". These are the steps any buyer goes through before they become a buyer:
1. Awareness
2. Interest
3. Motivation
4. Decision
5. Action
6. And finally, TRANSACTION, or "BUY".

TV is indirect. Radio is indirect. Online is mostly indirect. Social networking and social media is indirect. Direct mail is mostly indirect. Print is indirect.

Window Video Systems, (like the Digital Mannequin,) on the storefront window, and inside the store, are Direct. They are a messaging medium at the Point of Purchase. They allow the business to take a potential customer from steps 1 through 6 all at once, in just a few moments. From unaware to BUY in seconds.

That is the power of Window Video Systems by Looknglas. You move a potential customer from unaware to BUY in seconds.

That is enormous marketing power in one affordable system. That's why we say,
The Window of Opportunity is Here.

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