"Transparency is Power".
Some people might dispute that, and say that secrecy is power, but I digress. What I am talking about is in a Display sense. This video shows a really nice piece of technology by Samsung that is a transparent LCD screen. When place in front of a product it allows messaging about that product while keeping the product itself front and center.
Great concept! Super cool looking, intriguing, and if you put the right information and inducement on that screen, you'll sell a lot of whatever product is behind it.
Of course, this is what projected digital signage does for you as well, except it's more "green" and can go larger than the display screen this video depicts. Probably a lot less money too. But putting your display and sales messages directly on your display window in conjunction with the product display provides a layer of communication and potential interaction that is epic. Display is becoming more and more about interactivity. Interaction is what makes your relationship to customers "sticky". Get in the dialogue. The technology is there, and Window Video Systems (WVS) are very affordable and very available, and very flexible.
Be more transparent. Get the look. Get the content. Get the interactivity. The window of opportunity is here.