Projected Digital Signage has been around now for sometime, and companies throughout the world are taking advantage of night time hours to continue to promote their businesses and and message in provocative and effective ways.
Projected Digital Signage uses projection to transform window space into a digital screen for advertising and display purposes. People are only just starting to scratch the surface of this powerful, flexible, and affordable signage option.
In the past, there were technical issues making such displays less effective, but today most of those issues have been or are being addressed with better performing screens, projectors and management systems.
The real issues now are more mundane and practical in nature: who the heck is going to integrate all this stuff and manage the content? Who is going to strategize? Do we have to hire someone to run this? Do we have to train someone to be able to use this?
At this point in time, these issues are not fully answered, except through companies that are integrators with more marketing expertise and familiarity with the medium. (Looknglas Window Video Systems would be an example.) But we're getting closer. And the power to leverage images to move products and people, to connect, to integrate brick and mortar retail sales with online sales and marketing, is rapidly coming to fruition via DOOH, and in this case, projected digital signage.