Research has shown that while ongoing motion in images and messaging does not necessarily add to attraction, the onset of motion definitely increases attraction in viewers.
So a big part of the power of Digital Signage is the ability to attract attention by using motion onset, or by the motion inherent in the changing of the message from one message (or screen) to the next.
This, in itself, is a quantum leap for advertisers, display, and other visual communicators.
The projected digital signage systems we use, Window Video Systems (WVS,) allow full motion video, static type messages, limited motion graphics or any combination of all three.
With WVS, change and motion in your messages virtually GUARANTEES eyeballs! At that point, the only thing limiting your success in selling is whether you can put a selling proposition up there that people are interested in!
Don't worry if you don't have a graphics department. We provide digital content production and messaging, as do many others. What matters is putting change and motion to work for you to sell more.