An objective is determined, a value assigned to that investment, and then some effort at due diligence in securing the best price (cost-effective) for that investment/purchase.
Someone determines that display and signage is necessary, someone identifies a budget, and then investments are made according to budget. When a new type of investment (in new technology) for signage or display comes under consideration, then the process begins anew for that particular investment. Perceived, and actual value are debated and assessed, not always from a fully-informed perspective, but usually some effort is expended in that direction.
The vendor does their best to convey the indispensability of their product; usually from a features/benefits standpoint, but not always in the terms or language that the potential investor uses. This is a key marketing and sales function:
"What will this investment do for me?" asks the potential buyer.
In the best possible scenario, the seller of the product has informed themselves diligently on the buyer's needs and valuation method, and can answer, "Here's how much this will make you/save you, over --- period of time." They articulate the value of the product in clear financial terms, and THEN restate the practical or functional values and features.
ROI gives the client/buyer the permission to invest in your product.
Window Video Systems (WVS) have clear, broad and deep ROI potential:
Display more of the client's product in a more dynamic, useful, attractive way than ever before. Never before has a retailer or business been able to display or demonstrate ALL of their products directly ON their storefront window, in full color and motion repeating the message. Never have they been able to repeat multiple or different kinds of messages, and especially, selling propositions, whether it be SALE, or pricing incentives, or other types of value propositions, or promotion of upcoming opportunities to the customer. WVS allows for interactive engagement with the viewing traffic, via QR or text to mobile device. WVS can drive traffic: both foot traffic in-store, or traffic to the Web, or to e-commerce portal. In the process, WVS can allow stores to "capture" viewers via engagement.
WVS is transformative. It has the potential to enable the retailer or other commercial business to transform how they communicate with customers with more immediacy and more depth.
Always look for ways to articulate and specify value to your OOH displays, to demonstrate ROI. It is the key to purchase approval. How does your OOH display provide ROI?