This video illustrates how the window display attracts attention, while larger in-store screens demonstrate specific sales promos. This method creates the excitement of dynamic motion-display, attracting customers' eyes and attention, motivating them to initial action (coming in the store,) then to buying action (promotional offer at point of purchase.) At this point, a "customering" offer can be made, text or QR coupon redeemable with the next purchase, or other reward-based promotion.
The important thing is to always include a trackable, measurable call to action. This is where creating that engaging, dynamic customer experience is possible, where the opportunity to create and strengthen a bond in one single line of messaging and action.
Powerful! And profitable. Get your systems, images and messages coordinated and keep them moving in a business-oriented direction. That's where the money is. That's where the provable power and life-pulse of Digital Signage is.