Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Thursday, February 17, 2011

Selling WVS: Who to Leave Out

"This could work anywhere!"

It's tempting to think that way, very tempting. But probably fatal. Window Video Systems are cool, very cool.

And WVS will "work" in a large variety of venues and applications. But don't get greedy, and don't get wild. Find a niche you know, a niche whose needs you are very familiar with, where you have experience selling into, or for. Know that niche intimately, so you can USE WVS TO FILL THE NEED! That is where the money is. Not merely wowing a few diverse clients here and there. Know your chosen niche well, and develop your own ideas of how you would use WVS, particularly, to create PROFIT for your target client/user. How would you prove or demonstrate that PROFIT/return?

As mentioned in the previous post, the numbers on ROI/effectiveness of Digital Signage are coming in, and they are all good, baby. But it's up to you to know them and how they can apply to your chosen market, segment or niche.

So where do YOU think WVS will be successful? What market or segment are YOU expert in? Here are just some of the retail segments we like:

Auto Dealerships
Jewelry Stores
Retail Clothing
Design Studios
Hair Salons
Cellular Stores
Electronics/Appliance Stores

We could go on. Any large chain in any one of these segments would make a nice career. But you can't sell all of them, because no one can be really good at penetrating and effectively serving ALL those markets. So which do you leave out, and shich ONE would you choose?

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