In the above video showing a window video system displaying in a retail store, the images are varied, high impact, eye-catching, and brand-centric. They create intrigue, they promote specific product, they display. In particular, notice the close up shots of the window videos towards the end of this video sample.
If you're going to run "commercials" on your storefront window, what will that message be? Will it feature product shots? Will it feature models interacting with the product? Do you intend to incorporate audio, or visual only? Still shots, or full motion video? Type messages? Graphics? CG Animation?
What will the purpose of your commercial be? Display? Information, usage?
Putting together a successful commercial for your window videos should take some planning and attention to production values and quality execution. Simple type-based messages, graphics and still shots may be a good way to start. More sophisticated motion images using models, lighting, etc. will require more expertise and budget.
The better the effect of the imagery, the better the potential effect on creating traffic and sales. Think about how you can use video, type, still photos and graphics to better attract customers, and give them a reason to come into your store.
Window Video Systems put the power of messaging that used to belong only to the largest corporations, directly in your hands, and directly on your storefront. At Looknglas, we provide all of the above for you so that you don't have to be a graphics or video expert to have a really exciting window commercial. The window of opportunity is here.