Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Wednesday, October 26, 2011

The Kid in the Window

I walked past a children's clothing store recently, and was amused to see a life-sized image of a really cute little kid right on the storefront window, at floor level.  The effect was excellent.  It was an excellent photographic applied with vinyl, which we have all seen, but they did a really nice job with the look, finish, and placement.

There was only one thing missing:  That image was static---it just sat there.

How much better and more captivating, more attractive, if that little kid were bouncing up and down, waving, acting the way funny little kids act?  And how much better if that "live" image could also include an offer, superimposed with motion graphics, that made that kid's outfit available and affordable to you right now?

That is what Window Video Systems do.

This example doesn't include any offers because it is not really a commercial or even a sign, but it's a heck of an attention grabber.  It's funky, interesting, and face it, the kid can dance.  Imagine if they were actually trying to sell something!

We are in the process of testing images and taking proposals right now for various types of displays for select companies.  If you are in retail merchandising, marketing, or design, (particularly clothing,) we'd like to talk with you about your planned display.  The Window of Opportunity is here.

No comments:

Post a Comment