Someone once told me, "You can't steer a car that's not moving".
The same is true of driving retail traffic. You can't drive or increase traffic in your retail store, if you can't attract traffic in the first place.
Window Video Systems do both. Window Video Systems attract people's attention (a la, Digital Mannequin or other well crafted display concept,) and then potentially drive it using promo messages which can be integrated with the projected display or sequenced on the same screen. After all, your store window is your screen, or message billboard, if you will. Get your product up there! Get your best, most attractive offer front and center! Put another inside the store with a compelling USP. Retailers must be aggressive in this market, and WVS puts an immensely powerful tool at your disposal to aggressively attract and drive customers.
The Window of Opportunity is here.