Digital Signage - The Wave is Building

When I'm surfing, it's a lot harder to catch a wave that is not yet ready to break. The key to catching a lot of waves is to get in position and paddle hard right before the wave is ready to break. If you try to catch the wave before it's about to break, you'll do a lot of paddling, and not much catching. If you try to catch it after it's already broken, the energy from the breaking crest and all the whitewater will knock you down, roll over you, and leave you behind.

You have to catch the wave just before it crests.

Digital Signage is a wave that's building, and almost ready to crest. It's almost ready to break. Looknglas, a company devoted to Window Video Systems, and rear projection, is positioning and "paddling hard" (to continue the metaphor.)

Window Video Systems are our proprietary term for what we do: We make video and moving messages appear directly on windows.

Ordinarily, if you were to try to project an image on a window, the light would simply pass through the glass and no one would notice. We treat the glass so that the glass holds the image in bright, hi-contrast, and we use various technologies to manage the projection system. In essence, you don't want a display system you have to turn on and off. Ours does that by itself. And as a retailer, you don't really want to have to become a Digital Signage manager; we do that for you. And you don't want to have to render video, or convert images, or create new moving images, you just want the thing to do what you want it to do. We provide the creative and production and management services to make Window Video Systems work. That might sound expensive, but it's really not. We have distilled the technology and methodology down to a tight, no-hassle system and service. Kind of like having a website built, updated and managed/hosted for you. Yeah, all that costs, something, but when you use it right---it's very worth it.

Looknglas Window Video Systems far outstrip posters, banners, and window paint. They are far superior to LCD screens. How? We can go much larger, and we become more inexpensive the larger we go, in contrast to LCD. We also are superior in that we provide the full array of service to make the system work well for the client/business.

Window Video Systems represent a completely new medium that will be with us for a long time to come. These systems allow for a much more accurate and comprehensive display of product, as well as sales or even educational messaging that changes and updates ongoing. Business has no category for window video systems, but they will learn to love them. This is a wave that will roll for a long time, and it's gonna be one heck of a ride.