Our company, Looknglas Window Video Systems, specializes in projected Digital Signage. We call it "Window Video Systems", which is our way of describing projected images on window or storefront glass.
Not a lot of people are out there doing this. In fact, although you can find websites for companies that specialize in rear projection, the ability to execute this type of imaging and messaging at a price point that companies are willing to spring for, is something that most integrators haven't seemed to arrive at. Don't get me wrong, there are people who have managed to sell installations here and there, but it doesn't appear that anyone has decided to make it their business.
We have, and whether that is a smart thing from a business perspective will be proven by history! The advantages that projected Digital Signage provide are: lower cost for size, and flexibility for size and location of the image. You simply cannot install an LCD screen in a business window without it looking like a tv stuck in the storefront. No matter how hi-def the image, people are going to have something of similar quality at home in their living room, so a great deal of the power of the effect is lost.
Moving, video images, directly on glass, now that's cool, and worth stopping to look at. When the image shows you how good you're going to look in these clothes, and how little it will cost you, now that's a money-maker!
We have a clear, linear model for how projected Digital Signage, and Window Video Systems, will make money and drive sales for the retailer. The ability to demonstrate how these systems go beyond the "wow" factor, and actually produce revenues is essential.
That is our mission. We think we are on track so far.