Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Friday, February 5, 2010

Fatal Attraction

I like that title because it's catchy, but in reality, for retailers, creating attraction is their life blood. You can't sell product until you figure out how to attract customers. This is true online, and it's more true in the brick and mortar world than ever before.

Window Video Systems (WVS) is one of the most powerful methods of attraction to come along in a long time. There are few things in today's retail environment as dynamic and visually powerful as a well implemented Digital Window Display featuring product in use, directly on the storefront window. Our Digital Mannequin concept is a great example of this. Why would a retailer be satisfied with putting clothes on a lifeless, static, motionless dummy, (with or without hair, makeup, facial or other anatomically correct features) when they can have a "live" video model showing off the product in its entirety, along with accessories, with the outfits changing repeatedly?
(See Youtube Digital Mannequin video:)

WVS and specifically, Digital Mannequin, are extremely potent when combined with the right imagery, promotional content, and selling propositions. Anything you can do with video, can now be put directly onto the storefront window, in large scale. The Digital Signage industry is throwing confetti over the ability to put tv screens (LCDs, video walls, etc.) in businesses, but even the largest of those types of screens shrink down in the actual retail environment. WVS allows the retailer to go large, and right out front, affordably, with much simpler equipment install.

WVS puts the product, and the selling message front and center where they belong, in large scale. THAT'S how you attract business!

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