Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Thursday, February 4, 2010

How to Transform a Car Dealership

There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.

Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's reaction, and what they are thinking as they walk up.

"Wow! That's cool!"

Creating a very positive impression as your customer walks in your door is huge. The same is true for literally any retail business, and even some non-retail situations where the customer or client's first impression is essential to the transaction.

Even one Window Video System, strategically placed front and center for the customer's viewing, will create a completely different and more positive impression of the business and it's products, services, and even people. An essential key is the content of the WVS display. Video is great, movement is attractive, but a really good presentation of image along with a strong selling proposition is what drives sales and profit. I leave the marketing analysis to people who like that; numbers and data without transactions don't excite me. But this is a system and method that can and will drive sales, and dealers are starting to sit up and notice. If every window in a dealership is working to convince that customer of why buying now is a good idea, sales are going to go up. That's why we say, "The Window of Opportunity is Here."

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