"I am told that the clinical definition of insanity is the tendency to do the same thing over and over again and expect different results."
Whoever said this, might have been having a prescient moment, contemplating the current state of retail in the US. What seems to pass for creativity in display is video screens playing music videos. Many clothing retailers have perfectly good product, some of it really good, that goes unsold because they cannot attract enough customers.
Yet retailers continue to do the same old things, display-wise, over and over again, while watching their sales go down, and their competition (online retailers) eat their lunch.
Many are targeting a "younger demo", but the problem is that younger demo is extremely distracted, and putting your clothes on mannequins in the store window or interior simply does not attract attention to the product when your prospective customers are busy texting or talking or surfing on their smart phone.
HELLOOOHHH! Something bigger, better, more interesting and attention grabbing is due. Like yesterday.
Window Video Systems bridge this technology chasm between retail clothier's product and the technology-fascinated target audience. WVS brings the product to life, a la the Digital Mannequin. Digital Mannequin puts the clothes front and center, and displays them on moving "live" models so you can actually have an idea what they will look like on YOU.
Displaying clothing by hanging it on a rack, or even in the window, or putting it on a dummy, just won't cut it. It will not attract the eye, because, again, the target is already distracted, and the mall environment is already crowded with many of the same such displays. Your clothing cannot compete for attention all by itself!
Retailers need not limit themselves anymore, since Window Video Systems can provide all the flexibility they could want and then some. The Digital Mannequin provides superior "real life" display of the product, while simultaneously allowing the retailer to create sizzle with a myriad of potential effects, such as different backgrounds, the model moving, changing poses, acting natural, pricing, promos, and offers displayed alongside the model, etc., etc., etc. The potential for much more diverse types of messaging is there.
More importantly, the potential to completely transform retail store marketing and messaging into a strategy for producing direct and trackable sales results, just went through the roof.
Looknglas Window Video Systems exists to help retailers design their own cutting edge strategy for more effective POP display and Direct Response store marketing.