Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Friday, February 24, 2012

The Accountable Screen

How effective is your content at producing measurable results?

Measuring traffic, eyeballs, footfalls, etc., is on a lot of people's minds these days.  But if you've read this blog much at all, you know that for me, and for most business people, the bottom line is the bottom line:  How effective is your DS or DOOH at producing measurable results, SALES results?

If your content is not currently featuring trackable propositions, it is underutilized.  This is the holy grail, people!  Your product, producing measurable sales, revenue, and profit, is the ultimate justification for the existence of our medium!  I think there are few with more potential, that still remain so underachieving.

I'm not sure why that is, but it is borderline criminal.  This is where it's at.  Making money.  When you can demonstrate measurable sales results via your product, for your clients, YOU WIN!!!  No matter what that client does, when you have tracked, proven sales results, nothing they can do can take that away from you.  It is success incarnate.

Strategize unique selling propositions (USP) dedicated to your medium only.  Make sure the measurement mechanism is firmly in place and that you have access to that information.  That is power, the ultimate justification for your product.  Start now, to make your systems accountable.  You will never regret it.  And you will make more money.  The window of opportunity is here.

Thursday, February 2, 2012

Written on the Glass

How awesome is it to be able to get the glass working and talking for you?  You gotta watch this video.

Images on the glass are just captivating, there is no two ways about it.  Samsung has created an incredible interactive computer window that will someday, no doubt, be a part of the more high-tech home and businesses.

Today, however, you can't afford it.  Window Video Systems create a very similar effect in terms of messaging.  Everything doesn't have to be touch-screen to be effective.  In fact, when all you need is to get a message across, window video systems are incredibly affordable and effective.  Touch screen capability can be layered in, but honestly, isn't there a huge amount of messaging that should be done in a very straightforward (simple) way without having to go there?

Visual merchandising is largely just that:  Visual.  No sound, no touch.  Those are not really necessary when all you are trying to do is get people's attention so you can message to them.  You would definitely be smart to move towards engaging via driving traffic to Social Media with an on-the-glass message from the real (not virtual) world.  There are so many ways to leverage your window space, and the simple affordable window video system by Looknglas.  Nice job, Samsung.  We applaud you.

In the meantime, get your windows workin'.  The Window of Opportunity is here.