Projected Digital Signage

Why not put a screen in your window?

Because everyone has that.  Well, not everyone, but even a big screen is just a big screen.

Window Video Systems (projected digital signage) allow for eye-popping effects, different size possibilities, customized visual formats, and most of all, a completely different effect than an installed screen.

Window Video Systems (WVS) use projection and rear projection films applied to window glass to literally turn the glass into a video screen---hence the name, Looknglas.

Businesses, especially retail, need and crave fresh, attention-grabbing content.  The key to effective implementation is not hardware!  (Everybody's so fixated on hardware and gadgetry---thanks Apple!)

The issue is, what do you have to say?  What is the value of that message?

Invest in the message, a really good, powerful message, that is strategic and measurable.  All the things I have been saying for years.  Don't invest in hardware, invest in messaging to your target audience effectively, and you'll never go wrong.

Feel free to ask any questions about this system or how it can work for your business.  Let's blow some minds!

Engage, Interact, Then What?

Engagement is awesome.  Interacting with your audience, intriguing them, interesting them, entertaining them, and... and... then what?

Many of us have gotten good at engaging through Social Media by creating or pushing relevant or interesting content.  But once that's up and going, how good are you at moving beyond mere engagement to something more business related, like... wait for it... BUYING?!!!  Here's a good example of engagement with audience:

This is a pretty technical display, and not cheap by any means.  How much time would you see yourself spending interacting with this?  Can you see yourself buying as a result?

Personally, I can't see this moving me any closer to a purchase.

Meaningful business-related engagement must be for the purpose of transacting at some point, preferably sooner than later.  The average retailer couldn't dream of investing in this display long term or on a widespread basis.  When the path to purchasing becomes clearer, then this type of display and technology becomes much more valuable to the retailer.

Don't get me wrong; I love this technology and attraction value, but I think it's a little disconnected from the rest of the customer experience in the clothes-buying process.

How would you revise this display to become a "customer-ing" engagement display tool?  How could this be re-positioned to better encourage purchasing?

My philosophy is to use any display like this as a means to attract, engage, propose, incentivize, and motivate to purchase.  But I'm kind of a fuddy-dud that way.

Your thoughts?

Driving Retail

Digital Mannequin, screens in the window, digital signage a point of purchase, all should do more than display if you want return on your investment.

This video illustrates how the window display attracts attention, while larger in-store screens demonstrate specific sales promos.  This method creates the excitement of dynamic motion-display, attracting customers' eyes and attention, motivating them to initial action (coming in the store,) then to buying action (promotional offer at point of purchase.)  At this point, a "customering" offer can be made, text or QR coupon redeemable with the next purchase, or other reward-based promotion.

The important thing is to always include a trackable, measurable call to action.  This is where creating that engaging, dynamic customer experience is possible, where the opportunity to create and strengthen a bond in one single line of messaging and action.

Powerful!  And profitable.  Get your systems, images and messages coordinated and keep them moving in a business-oriented direction.  That's where the money is.  That's where the provable power and life-pulse of Digital Signage is.

Sound and Fury

I am not a huge fan of sound with Digital Signage generally.

But being an audio guy (20 years in radio) I appreciate the value of audio communication.  And I want to make one thing crystal clear:  AUDIO ROCKS!!!

Who doesn't like audio?  What am I, nuts?!!!  Of course audio can be very effective.

My position is simply that audio is not always required, or even desirable.  Billboards neither utilize nor need audio to be effective.

At the same time, in place-based DOOH messaging, many times there is already ambient audio playing.  You can hardly go anywhere retail-oriented without being blasted with someone else's idea of a "good" soundtrack or radio channel.  This is not only annoying, it is extremely distracting for many people, me being one.

Audio clutter can be every bit as destructive to effective messaging as visual clutter.  I have always been a proponent of focused, directed messaging, without clutter.

That being said, there are definitely times when audio is not only helpful, it's critical.  When you really want to grab someone's attention, use audio unexpectedly, and with a clear focused point and benefit.  For example: Let's say you have a digital sign hanging in a salon window with an attractive woman modeling a hair style.  If the model were to all of a sudden, look you straight in the eye, and address you, digital though she may be, it would get your attention, big time.  If she then proceeded to call your attention to the fact that if you bring your wife in for a cut, you can get one for free, you'd probably strongly consider the offer!

That entire chain of events began with the disruptive and unexpected use of audio.  A definite advantage.  Like all strategies, when overused, it reaches a point of diminishing returns.  But in small, selective, strategic doses, I like audio for DOOH.  What do you think?

Projected Digital Signage II

Projections in store windows are attention-grabbing.  It's one of the most exciting display methods available in the market today.

Except when you can't find someone to install one for you.
Except when you realize that having exciting images is something you have to pay for.
Except when you discover that not all video content is created equal.
Except when you discover there is more to buying a projector than you realized.
Except when you discover that there's more to installing that projector than you realized.
Except when you discover that most projectors are rather expensive to own, especially replacing their lamps every few months (because you wanted to actually USE your window video system every day!
Except when you realize that someone has to turn the system on and off every day.
Except when you realize that someone (you) has to come up with the design and flow of the visual content so that it's not just the same darn thing everyday, all day.
Except when you realize that finding a rear projection screen provider (in your area) is not that easy.
Except when you realize that finding and putting all this stuff together is ----ing expensive!!!
Except when you realize that finding the right hardware/software system to more easily manage your system is time-consuming and expensive!
Except,
Except,
Except.....

The purpose is not to discourage you.  Take heart!  We have figured all of this out for you.  Window video systems by Looknglas are:

Affordable
Easy to install
Low (hardware) maintenance
Easy to use (we create and manage your messages for you!)
Green (enviro-friendly, saving paper, no lamp replacement, low energy consumption, no mercury in the lamp.)
Flexible
Powerful (able to display virtually unlimited images and messages!)
Awesome and exciting (see Digital Mannequin and Oakley Store videos.)

The possibilities are endless for retail display, in particular.  Designers and Visual Merchandisers are adapting and adopting.  The ability to show whatever you want, when you want, and change or add to the messaging is an absolute game-changer.  So much so, that even the bigger chains are looking at it, and talking about implementing.  (See article below.)

http://www.businessinsider.com/macys-announces-digital-mannequins-2012-5

Put your store on the map this holiday season.

POS Engagement

Customer experience, featuring interactivity (most commonly touch) is the coming thing in the retail industry.  And rightly so.

Brick and mortar retail has the advantage over online retail in that they can provide a superior experience.  After all, online can only provide so much, and all of it "virtual".  But brick and mortar can provide "real" and people are hungering for ever more "real" experiences.  Actual engaging interaction at the Point Of Sale (POS) is a huge distinction and advantage that the brick and mortar store can offer. Apple stores, Microsoft stores, AT&T's new interactive store, and even places like Cabela's and Bass Pro Shops are all great examples of retail POS engagement.  The places that do it really well are destinations.  You love going there.  They keep it real and relevant.

Digital Signage can assist greatly in this POS engagement.  Text campaigns, QR campaigns, Social Media campaigns, even simple signage promo campaigns that drive the viewer to interact in some distinct way with the store, its product or its personnel are all strategies that need to be employed via digital signage.  Please don't stop with mere signage messaging; get that powerful DS or DOOH system working to engage people, especially customers, to add value, to enhance that vital (personal) business relationship.  Every personal interaction you create enhances the relationship in so much more powerful a way than a "like" or a share.

You have the tools; step out of the box, figuratively and literally.  Work on new ways to use your DS, especially Window Video Systems, to engage!

Ahead of the Game

Some ideas are just a wee bit ahead of their time.  If you're a techno-geek/gadget fan, if you scour Mashable daily for cool new technology breakthroughs and products, if you're always looking for the next new cool thing, then you already know this:  Technology always far outstrips the marketplace's willingness or ability to adopt.  That may never have been truer than today, with a worldwide recession keeping a damper on things, at the same time as unprecedented tech advances continue to come around the bend.

This blog being about DOOH generally, and Window Video Systems (projected digital signage) in particular, I am pleased to announce that the reasons why WVS has not caught on faster in the retail space are starting to disappear.  Sheer unfamiliarity is the least of these, and the proliferation of screens of all types being used for display has blown that one away.  But for WVS, one big problem has been cost of ownership (projectors aren't cheap, and they're not cheap to maintain when you want to run them 24/7 or even daily.)

A constant stream of upgrading projectors is addressing this, with smaller and smaller projectors getting brighter and brighter.  Costs are likewise coming down.  Most importantly, new projection lamp technologies are directly affecting the issue of lamp life and/or lamp replacement, for the better.

Another issue has been a general lack of expertise in terms of creation, deployment and management of content for WVS systems designed for retail use.  This is also an area where costs have been somewhat prohibitive for higher-effect content look and execution.  I can happily report that Looknglas is bringing increasing expertise and flair to the content creation and management issue.  Better method, as well as efficiencies are on the way.

What this means is, Window Video Systems for retail are more easily available in terms of cost, price and content creation/management than ever before, by a significant increment.  Bottom shelf pricing of systems, attainable by even the humblest retailers, will be a welcome development for the retail sector, and should contribute to a continuing transformation of retail display, messaging, and customer experience.

Engagement is the Goal? What about the Wedding?!

I read a lot about engagement these days, especially as it relates to social media, but also as it relates to DS and DOOH.

One guy wrote:  "It's all about engagement!"

I said to myself, "really?"

If I had told that to my wife in response to her questions about wedding planning, I think there would have been a major sit-down-hash-it-out discussion.

Social media promoters keep telling us it's all about the engagement, but as a consumer/viewer/target audience member, I want to know "When's the wedding?"  What's in it for me?  What's the pay off?  Where's the beef?

And every good business decision maker asks the same thing from their point of view:  "When's this stuff going to start producing a profit for us?"

Engagement is good, but it is only a step in the process which must lead to a wedding, a consummation, a business transaction.  There's got to be a point to it, at least, for us business people who want to make money.

So here's my point:  Engage me, FOR THE PURPOSE OF LEADING ME TO PURCHASE.  If you want to make money, you must engage for the purpose of having a business relationship.  Not just any old relationship, not a casual fling, or a one-night stand.  An honest-to-goodness business relationship, where something is actually sold, something purchased, a want or need is met.

If it's only about engagement, that sounds like an exercise in futility and time-wasting.  I would not suggest investing a cent in a game, event, or display if it doesn't lead, in a direct way, to a purchase, and a successful, satisfying, win-win "relationship".

Now that's something I can "Like".

Look--but don't Touch!

Touch screens are becoming more and more commonplace in the retail environment.  In the search for novelty and "customer engagement" retailers and businesses of other types have installed a variety of touch screen displays for information gathering and general amusement.

When it comes to information gathering, such as kiosks, the touch screen can be useful, but not really necessary.  I happen to prefer pushing buttons to using a touch screen when it comes to getting information or making a transaction.  I like the sensation of feeling or hearing a click when I push on a button.  Touch screens provide no such tactile satisfaction.  In fact, in a lot of cases, they simply don't work very well and require multiple touches or swipes of the finger to produce the desired result.

Talk about FMOT (First Moment of Truth) failure.

Then there's the touch screen "customer engagement" display:  Come and touch the display to play some cheesy game that's not as good as the games I have at home, or to achieve some unimpressive visual result that does nothing for me, produces nothing for me (other than perhaps a momentary diversion) and gains me nothing.

Welcome to customer DIS-engagement.

Don't ever forget: This generation of people cannot be entertained into doing business with you.

Show me something useful, valuable and relevant to ME!  If you try to get me to "touch", you'd better make it worth my while.

Remember, I carry a fantastic touch screen device in my pocket (my iPhone/Android, etc.) that I have customized to my own needs and interests (apps) and I'm in a hurry, so your touch screen had better do something incredible, or you run the fatal risk of becoming irrelevant and/or annoying to me.

Far better to utilize the incredible power of digital visual displays to entice, seduce, interest, inform or engage me.  Show me or tell me something interesting and important to me, and then I'll think about buying from you.  I want to know more about your product, service or offer as it relates to my wants, needs and preferences.  That is all a function of powerful initial display/messaging, which could then possibly could lead to me wanting to "touch".

As businesses and digital communicators we can't put the cart before the horse.  "Touch" isn't necessarily a problem, but it had better lead to a solution.

Change and Motion

One of the great advantages of Digital Signage is that you have the ability to change message.  This does wonders for the sheer volume of messaging afforded to the messager; but it is not by any means the only advantage.

Research has shown that while ongoing motion in images and messaging does not necessarily add to attraction, the onset of motion definitely increases attraction in viewers.

So a big part of the power of Digital Signage is the ability to attract attention by using motion onset, or by the motion inherent in the changing of the message from one message (or screen) to the next.

This, in itself, is a quantum leap for advertisers, display, and other visual communicators.

As this video of the Digital Mannequin illustrates, when that "live" model is up front, doing her thing, the rest of the window display tends to fall out of your view.  That is an example of how overwhelmingly powerful a little change and motion can be in retail and commercial messaging environments.

The projected digital signage systems we use, Window Video Systems (WVS,) allow full motion video, static type messages, limited motion graphics or any combination of all three.

With WVS, change and motion in your messages virtually GUARANTEES eyeballs!  At that point, the only thing limiting your success in selling is whether you can put a selling proposition up there that people are interested in!

Don't worry if you don't have a graphics department.  We provide digital content production and messaging, as do many others.  What matters is putting change and motion to work for you to sell more.

Written on the Glass

How awesome is it to be able to get the glass working and talking for you?  You gotta watch this video.

Images on the glass are just captivating, there is no two ways about it.  Samsung has created an incredible interactive computer window that will someday, no doubt, be a part of the more high-tech home and businesses.

Today, however, you can't afford it.  Window Video Systems create a very similar effect in terms of messaging.  Everything doesn't have to be touch-screen to be effective.  In fact, when all you need is to get a message across, window video systems are incredibly affordable and effective.  Touch screen capability can be layered in, but honestly, isn't there a huge amount of messaging that should be done in a very straightforward (simple) way without having to go there?

Visual merchandising is largely just that:  Visual.  No sound, no touch.  Those are not really necessary when all you are trying to do is get people's attention so you can message to them.  You would definitely be smart to move towards engaging via driving traffic to Social Media with an on-the-glass message from the real (not virtual) world.  There are so many ways to leverage your window space, and the simple affordable window video system by Looknglas.  Nice job, Samsung.  We applaud you.

In the meantime, get your windows workin'.  The Window of Opportunity is here.

It's Customer Experience, Stupid!

20 years ago or so, Dick Morris reputedly uttered the famous words to a campaigning Bill Clinton, "It's the economy, stupid!"

Something similar, albeit a little more complex, could be said to retailers the world over.

Online retailing has certainly changed the retail game, but brick and mortar retailers still have the opportunity to flex their power over online purchasing via the age-old method:  Customer experience.

It's the Customer Experience, stupid!

Hellooo retailers!  Are you listening?  There are 4 other senses to address, to sell, besides just visual, and sometimes audio (online.)  There are taste, touch, smell, and the overall sensory experience of being in the modern marketplace.  People still want to have more than just a "virtual experience".  That has been proven in spades, vis a vis, Apple stores.

You have the advantage, the upper hand!  Use what's at your disposal:  DOOH, in all its forms.
Lots of talk is swirling around mobile, and mobile commerce, but DOOH is a medium that can tie other media together, such as mobile and online.  It can, and should, all integrate.  There is far more than just putting LCD screens, or video walls, or interactive projected displays to work.  Far, far more.  Use your locations, and your DOOH to drive traffic, to introduce new selling propositions, to drive mobile (QR, and especially text coupons, offers and promos.)

Adoption comes in fits and starts.  DOOH must continue to make itself more retail-available.  This means both pricing and ease of implementation, management, everyday use.

Being very self-serving, I offer window video systems as a great example.  Messages, writ large, directly on the front window, displaying and then offering a sales proposition.  Intriguing, and then enticing (text coupons, POS promo offers.)  So much is available, so many possibilities.  Get with a strategic integrator and get your strategy going.  The ability to drive traffic and measurable ROI is here, and it can be very cost effective.  The only time DOOH fails in terms of ROI, is when the objectives are not clearly defined, and the method for achieving ROI not executed well.

If you have a great selling proposition, get it up there on DOOH and watch the sales in your brick and mortar store climb!  DOOH allows the power and flexibility to create both an intriguing customer experience, and a satisfying purchasing experience as well.  Combining the two is the key to the coming brick and mortar retail revival.

Transparency is Power

"Transparency is Power".

Some people might dispute that, and say that secrecy is power, but I digress.  What I am talking about is in a Display sense.  This video shows a really nice piece of technology by Samsung that is a transparent LCD screen.  When place in front of a product it allows messaging about that product while keeping the product itself front and center.

Great concept!  Super cool looking, intriguing, and if you put the right information and inducement on that screen, you'll sell a lot of whatever product is behind it.

Of course, this is what projected digital signage does for you as well, except it's more "green" and can go larger than the display screen this video depicts.  Probably a lot less money too.  But putting your display and sales messages directly on your display window in conjunction with the product display provides a layer of communication and potential interaction that is epic.  Display is becoming more and more about interactivity.  Interaction is what makes your relationship to customers "sticky".  Get in the dialogue.  The technology is there, and Window Video Systems (WVS) are very affordable and very available, and very flexible.

Be more transparent.  Get the look.  Get the content.  Get the interactivity.  The window of opportunity is here.

Interactive Display? Show Me the Money!!!

I don't usually refer other blogs or articles, but I read one (link below) that I thought was so on-point, I had to talk about it.  

It would appear that “Interactive” has too often become a euphemism for “silly, game/entertainment related touch-screen based display”.  

Lots of people will tell you “Interactive needs to be engaging.”  That is very true, but it is also very much a potential trap, because “engaging” is a subjective term.  It would appear that implementers of so much "interactive" seem to lose sight of a bottom-line business imperative: making money.  I know, that sounds so crass, so unimaginative.  Well, it’s really important to the people who pay for this stuff.

Interactive DOOH has got to “grow up” as the author of the article below says, and prove it’s money making, ROI-producing chops.  It is the key to getting a lot more business in the future for yourself and for your client.  It's not just about the coolness of the hardware, or the coolness or "fun" of the design concept, it's about how does this make the client money?  Just because you lured a few people into playing your stupid game, or dancing, does NOT mean you succeeded at any type of business objective.  Getting people to play games on your window has NOTHING to do with making a profit.  And your clients will not continue to pay for "Interactive" that does not in any way lead to profit.

Any Interactive display on or in a business should be somehow directly related to getting that person or the people watching to BUY SOME PRODUCT!  As a direct marketer for my entire professional career, I can tell you:  Clients will not continue to purchase something which they do not believe somehow leads to them making more money.  ROI is the driving force, today more than ever.  When DOOH (and especially, Interactive) demonstrates that ability clearly and consistently, we win the game. (And make more money.)


Flat-out, plain and simple, “SHOW ME THE MONEY!!!”

Article URL:  http://www.digitalooh.biz/2011/11/14/digital-ooh-needs-to-grow-up-now/

The Kid in the Window

I walked past a children's clothing store recently, and was amused to see a life-sized image of a really cute little kid right on the storefront window, at floor level.  The effect was excellent.  It was an excellent photographic applied with vinyl, which we have all seen, but they did a really nice job with the look, finish, and placement.

There was only one thing missing:  That image was static---it just sat there.

How much better and more captivating, more attractive, if that little kid were bouncing up and down, waving, acting the way funny little kids act?  And how much better if that "live" image could also include an offer, superimposed with motion graphics, that made that kid's outfit available and affordable to you right now?

That is what Window Video Systems do.

This example doesn't include any offers because it is not really a commercial or even a sign, but it's a heck of an attention grabber.  It's funky, interesting, and face it, the kid can dance.  Imagine if they were actually trying to sell something!

We are in the process of testing images and taking proposals right now for various types of displays for select companies.  If you are in retail merchandising, marketing, or design, (particularly clothing,) we'd like to talk with you about your planned display.  The Window of Opportunity is here.

Commercials on Your Storefront Window 2

In the above video showing a window video system displaying in a retail store, the images are varied, high impact, eye-catching, and brand-centric.  They create intrigue, they promote specific product, they display.  In particular, notice the close up shots of the window videos towards the end of this video sample.

If you're going to run "commercials" on your storefront window, what will that message be?  Will it feature product shots?  Will it feature models interacting with the product?  Do you intend to incorporate audio, or visual only?  Still shots, or full motion video?  Type messages?  Graphics?  CG Animation?

What will the purpose of your commercial be?  Display?  Information, usage?

Putting together a successful commercial for your window videos should take some planning and attention to production values and quality execution.  Simple type-based messages, graphics and still shots may be a good way to start.  More sophisticated motion images using models, lighting, etc. will require more expertise and budget.

The better the effect of the imagery, the better the potential effect on creating traffic and sales.  Think about how you can use video, type, still photos and graphics to better attract customers, and give them a reason to come into your store.

Window Video Systems put the power of messaging that used to belong only to the largest corporations, directly in your hands, and directly on your storefront.  At Looknglas, we provide all of the above for you so that you don't have to be a graphics or video expert to have a really exciting window commercial.   The window of opportunity is here.

How Important is "Easy" Content?

Everybody likes great-looking content.  It's fun, interesting, adds a little spice to life and to the experience.

Management loves effective content.  Prove-able ROI is a powerful thing.  Just knowing your message is producing sales is a wonderful feeling for a small business owner or company manager.

When you get great-looking and effective in the same package, it's approaching Digital Signage Messaging Nirvana.  But the next level of Nirvana might be, "Easy to Use".

That sounds nice, but tough to attain, alongside the first two.  So, I've got a question:  How important is Easy to Use?

As a retailer thinking about using projected Digital Signage (Window Video Systems) on your storefront, if you were to purchase such a system:

Would you want to create your own messages?
Produce your own images?
Would you want a selection of images from which you could choose?

Or would you want someone else to do that for you?

What is your "ideal" Signage Message "method"?  Do-it-yourself, or have the professionals handle it?  Please comment.  Thanks!

Good Job, Jobs

The world acknowledges and mourns the passing of one of the most influential human beings (in terms of business, communications, entertainment and productivity) in history: Steve Jobs.

Much has been said about this remarkable man and his many accomplishments.  Many revere him and some revile him, but the fact remains that he transformed the way the entire world works.  His demand that technology be nice to look at, easy to use, and bottom-shelf in terms of accessibility (ok, well perhaps not always in terms of pricing) and elegant, set a standard for his own industry and many others.

He is lauded for his impact on computing, and particularly personal productivity and entertainment, but not enough credit is given for the sheer breadth of his impact:  the man transformed (and in some cases, co-opted) the music, movie and cellphone industries, and boosted productivity in many others.  And he was likely in the process of doing the same once again for tv.  Under his leadership, Apple was transformed into one of the largest businesses in the history of the world.

Absolutely incredible.  Farewell, Steve, we'll miss your impact.

Retail Explodes - A non-Virtual Experience

Some Brick and Mortar Retailers may decry the advance of online retailing. Sure, obviously, it cuts into their pie. And nobody likes someone else eating their pie.

But lift up your heads, brick and mortar people! You have advantages NO online retailers have! Like close up looks, touch, feel, trying on, trying out, opportunity for personal interaction... on and on and on. Sure you give away something in terms of convenience, and sometimes price.

But you have EXPERIENCE! And your online brethren (or competitors) cannot duplicate that. They are "virtual"---you are REAL. You have so many potential sensory and experiental advantages to offer. Use them! Create that ultimate, BETTER buying experience.

My belief is that when brick and mortar retailers figure out how to actually use available technology in a Direct Marketing way, that is, to SELL product, they will start to win back their mojo, and revitalize themselves. It's called re-inventing, and it's what we all have to do, or yield and die on the vine. We all have our day, and we all have our season, but if you want to extend beyond your heyday, you have to re-invent. Either attack the "virtual" with a better "actual", or use the virtual to your advantage.

THAT is what Window Video Systems are all about! WVS bring more experience to your customers, as well as bringing more of them into your store. But WVS is also a means of tying the virtual to the actual, referring people to websites they can access on their smart phone, offering "virtual" coupons, promos and incentives. Putting the in-store data right on the front window. There is so much power available to brick and mortar retailers, especially in the form of WVS. The Window of Opportunity is here.

Retail Display - The Never Ending Runway

If you could have a non-stop fashion show on your storefront window featuring your brand's clothing, and pricing/promo offers, what would that do to sales activity?

Fashion Shows are a big deal in the clothing design industry. What they design and innovate drives fashion, and trends, and eventually filters down to the retail level.

When Clothing Retailers realize that they have the same display power as a Fashion Show, with models, multiple outfits, and real-life display capability, it can transform their Display Method, and correspondingly their sales.

While everyone seems to focus on internet, online sales, mobile apps, social media, and a host of other buzzwords and indirect methods, putting the product front and center, as in, DIRECTLY ON YOUR STOREFRONT remains a paramount priority. Product that excites, motivates, and moves people to action, displayed in an exciting and motivating way, produces SALES!

Window Video Systems were created for this use and method. Attracting and driving traffic is the mission, WVS is the medium that creates distinctive, uniqueness and results. Am I sounding too salesy? Oh, gee, I'm sorry. But results are what your company is in business for, and Window Video Systems are a potent means to the bottom line. And a heck of a lot of fun to use and watch.