Engage, Interact, Then What?

Engagement is awesome.  Interacting with your audience, intriguing them, interesting them, entertaining them, and... and... then what?

Many of us have gotten good at engaging through Social Media by creating or pushing relevant or interesting content.  But once that's up and going, how good are you at moving beyond mere engagement to something more business related, like... wait for it... BUYING?!!!  Here's a good example of engagement with audience:

This is a pretty technical display, and not cheap by any means.  How much time would you see yourself spending interacting with this?  Can you see yourself buying as a result?

Personally, I can't see this moving me any closer to a purchase.

Meaningful business-related engagement must be for the purpose of transacting at some point, preferably sooner than later.  The average retailer couldn't dream of investing in this display long term or on a widespread basis.  When the path to purchasing becomes clearer, then this type of display and technology becomes much more valuable to the retailer.

Don't get me wrong; I love this technology and attraction value, but I think it's a little disconnected from the rest of the customer experience in the clothes-buying process.

How would you revise this display to become a "customer-ing" engagement display tool?  How could this be re-positioned to better encourage purchasing?

My philosophy is to use any display like this as a means to attract, engage, propose, incentivize, and motivate to purchase.  But I'm kind of a fuddy-dud that way.

Your thoughts?

Driving Retail

Digital Mannequin, screens in the window, digital signage a point of purchase, all should do more than display if you want return on your investment.

This video illustrates how the window display attracts attention, while larger in-store screens demonstrate specific sales promos.  This method creates the excitement of dynamic motion-display, attracting customers' eyes and attention, motivating them to initial action (coming in the store,) then to buying action (promotional offer at point of purchase.)  At this point, a "customering" offer can be made, text or QR coupon redeemable with the next purchase, or other reward-based promotion.

The important thing is to always include a trackable, measurable call to action.  This is where creating that engaging, dynamic customer experience is possible, where the opportunity to create and strengthen a bond in one single line of messaging and action.

Powerful!  And profitable.  Get your systems, images and messages coordinated and keep them moving in a business-oriented direction.  That's where the money is.  That's where the provable power and life-pulse of Digital Signage is.

Casio Digital Signage - Failing its way to Success

Casio just announced its new counter-top digital signage products, which, interestingly, use projection.  Being a projected digital signage fan (Looknglas, Window Video Systems) I am intrigued by their product intro, and the concept.

http://www.avinteractive.com/top-story/45437/casio-digital-signage

While these little boxes may not come across that exciting, they are an interesting step in what I believe is a very good direction.  Sure, the execution is not super exciting; frankly, kind of cheesy if you really want to know my opinion.  But, exciting at the same time!  Why?  Because they represent an ongoing effort to innovate digital signage at Point of Sale, in an easy to use solution.

I do agree with Dave Haynes' (Sixteen Nine) feelings about the product from a strictly unbiased point of view.  But my problem is that I am not unbiased!  I am all about projection as a digital signage solution, and I am aware of the obstacles the method needs to overcome.  But this is an honest effort.  The solution may not be super effective, but it is a good try.  I think Casio can do a lot better.  The method has a very big upside.

The images and even the packaging are not there yet.  But the thing to remember with any device like this is that the content and ease of use are the most important things.  The design of the device itself can easily be improved.

So, while I am not enamored of this device in its current iteration, I applaud Casio for the effort, and urge them to keep at it.  This is a good step in a good direction for POS merchandising, messaging and display.  What do you think?

POS Engagement

Customer experience, featuring interactivity (most commonly touch) is the coming thing in the retail industry.  And rightly so.

Brick and mortar retail has the advantage over online retail in that they can provide a superior experience.  After all, online can only provide so much, and all of it "virtual".  But brick and mortar can provide "real" and people are hungering for ever more "real" experiences.  Actual engaging interaction at the Point Of Sale (POS) is a huge distinction and advantage that the brick and mortar store can offer. Apple stores, Microsoft stores, AT&T's new interactive store, and even places like Cabela's and Bass Pro Shops are all great examples of retail POS engagement.  The places that do it really well are destinations.  You love going there.  They keep it real and relevant.

Digital Signage can assist greatly in this POS engagement.  Text campaigns, QR campaigns, Social Media campaigns, even simple signage promo campaigns that drive the viewer to interact in some distinct way with the store, its product or its personnel are all strategies that need to be employed via digital signage.  Please don't stop with mere signage messaging; get that powerful DS or DOOH system working to engage people, especially customers, to add value, to enhance that vital (personal) business relationship.  Every personal interaction you create enhances the relationship in so much more powerful a way than a "like" or a share.

You have the tools; step out of the box, figuratively and literally.  Work on new ways to use your DS, especially Window Video Systems, to engage!

The "I" effect on Digital Signage

I love my iPhone.  Ipad owners love their iPads.  Ipod users love their iPods.

You know why that is?  Because they're great products: they're well-designed and they work great and do more than you really need them to, but it's great just knowing they can do all that cool stuff.

Digital Signage and Digital Out of Home devices have only partial coolness.  The technology is usually pretty good, but content and ease of use, as well as method, are hit and miss.

That is the great burden which we must bear and find ways to ease:  we live in a generation that is conditioned to unbelievably great products like what Apple has produced and ubiquitously popularized, so everything and everyone else has to try to measure up.  This is a heavy burden indeed.

With DS and DOOH there are very very few places you can go to receive the type of integrated great end result for purposes like retail, at a cost effective price.  The hardware company wants to sell their components, the SaaS or Signage management company wants to sell you their system, the integrator wants to tell you they can put it all together for you, and the content provider wants sell you on their content capabilities.  Imagine if iPhones were sold that way.

You'll argue that apps have to be sold or downloaded separately.  True, but the devices themselves come with so many useful apps and valuable capability, and then the downloading of free apps is so easy, that DS and DOOH pale by comparison.  It is not a end-user-friendly proposition, especially for retailers.

But that is what it needs to be.  Discovering the right level of user tolerance and acceptance/ease-of-use is the task.

I put it to you retail merchandisers:  What would you expect to pay for a Digital Signage solution that was easy for you to use on a daily basis in your store window?  More specifically, what would you expect to pay for a window video system, like a Digital Mannequin, such as the one shown here:

Or such as the one depicted here in the Oakley store:

I would be interested in all your thoughts on pricing such systems.  Let me know!

Look--but don't Touch!

Touch screens are becoming more and more commonplace in the retail environment.  In the search for novelty and "customer engagement" retailers and businesses of other types have installed a variety of touch screen displays for information gathering and general amusement.

When it comes to information gathering, such as kiosks, the touch screen can be useful, but not really necessary.  I happen to prefer pushing buttons to using a touch screen when it comes to getting information or making a transaction.  I like the sensation of feeling or hearing a click when I push on a button.  Touch screens provide no such tactile satisfaction.  In fact, in a lot of cases, they simply don't work very well and require multiple touches or swipes of the finger to produce the desired result.

Talk about FMOT (First Moment of Truth) failure.

Then there's the touch screen "customer engagement" display:  Come and touch the display to play some cheesy game that's not as good as the games I have at home, or to achieve some unimpressive visual result that does nothing for me, produces nothing for me (other than perhaps a momentary diversion) and gains me nothing.

Welcome to customer DIS-engagement.

Don't ever forget: This generation of people cannot be entertained into doing business with you.

Show me something useful, valuable and relevant to ME!  If you try to get me to "touch", you'd better make it worth my while.

Remember, I carry a fantastic touch screen device in my pocket (my iPhone/Android, etc.) that I have customized to my own needs and interests (apps) and I'm in a hurry, so your touch screen had better do something incredible, or you run the fatal risk of becoming irrelevant and/or annoying to me.

Far better to utilize the incredible power of digital visual displays to entice, seduce, interest, inform or engage me.  Show me or tell me something interesting and important to me, and then I'll think about buying from you.  I want to know more about your product, service or offer as it relates to my wants, needs and preferences.  That is all a function of powerful initial display/messaging, which could then possibly could lead to me wanting to "touch".

As businesses and digital communicators we can't put the cart before the horse.  "Touch" isn't necessarily a problem, but it had better lead to a solution.

Change and Motion

One of the great advantages of Digital Signage is that you have the ability to change message.  This does wonders for the sheer volume of messaging afforded to the messager; but it is not by any means the only advantage.

Research has shown that while ongoing motion in images and messaging does not necessarily add to attraction, the onset of motion definitely increases attraction in viewers.

So a big part of the power of Digital Signage is the ability to attract attention by using motion onset, or by the motion inherent in the changing of the message from one message (or screen) to the next.

This, in itself, is a quantum leap for advertisers, display, and other visual communicators.

As this video of the Digital Mannequin illustrates, when that "live" model is up front, doing her thing, the rest of the window display tends to fall out of your view.  That is an example of how overwhelmingly powerful a little change and motion can be in retail and commercial messaging environments.

The projected digital signage systems we use, Window Video Systems (WVS,) allow full motion video, static type messages, limited motion graphics or any combination of all three.

With WVS, change and motion in your messages virtually GUARANTEES eyeballs!  At that point, the only thing limiting your success in selling is whether you can put a selling proposition up there that people are interested in!

Don't worry if you don't have a graphics department.  We provide digital content production and messaging, as do many others.  What matters is putting change and motion to work for you to sell more.

Measure! Measure! Measure!

"If you don't measure it, you're not serious about it."  I heard Tony Robbins say that, and I believe, oh yes, I believe.

BUT, what you spend your time (and money) on measuring is a critical distinction.  So many are focused and measuring eyeballs, footfalls and what-all other traffic-related metrics.  Fine and dandy.  Those will possibly do you some good when trying to sell to agencies.  But you will not convince me (or them) that those metrics are all you need in order to steer their placement dollars your way.

That's the same school as those enamored of "page views" and clicks.

Big deal.  Is there value to know that?  Sure.  Will it help you sell more?  Possibly.  But once again, I mount my hobby horse and ride across the digital landscape sounding the alarm, waking the sleepers to the critical task at hand:  "ROI!  ROI, ROI!!!"

More and more, companies are prioritizing action and transaction based metrics.  This is why "engagement" has become so popular, but it too, can be a mere siren, luring the unsuspecting DOOH investor and network owner onto the rocks of wasted investment and even business failure due to insufficient ROI.

Action, and better yet, transaction is highest and best.  If all you can manage is traffic, then measure as much and as deep as you can.  But if you can create a metric for action and transaction related measurement, which is more of a marketing/sales related function, then that is where the investment in time and money are better spent.  Develop trackable campaigns and messaging.  Promote engagement via mobile, tactile or best of all POP purchasing action.  Be sure, when you can to propose dedicated selling propositions, something which can only be attributed to the action coming as a result of seeing your visual deployment.

Carefully tracking those actions and their financial value is paramount.  Dollars always compare favorably to digital increments like impressions or views.

"15% off all women's left shoes" placed only on your screens, is a message that is trackable.  The only way anyone asks for that, you know, is if they saw it on your screen, since it is a unique message.  This is what is meant by a "dedicated offer".

Always use dedicated offers whenever possible and ensure that your tracking system is sound (that you have a reliable way of capturing that data.)  That is where you gain the edge in selling (advertising, and more displays) with your DOOH displays.

The Accountable Screen

How effective is your content at producing measurable results?

Measuring traffic, eyeballs, footfalls, etc., is on a lot of people's minds these days.  But if you've read this blog much at all, you know that for me, and for most business people, the bottom line is the bottom line:  How effective is your DS or DOOH at producing measurable results, SALES results?

If your content is not currently featuring trackable propositions, it is underutilized.  This is the holy grail, people!  Your product, producing measurable sales, revenue, and profit, is the ultimate justification for the existence of our medium!  I think there are few with more potential, that still remain so underachieving.

I'm not sure why that is, but it is borderline criminal.  This is where it's at.  Making money.  When you can demonstrate measurable sales results via your product, for your clients, YOU WIN!!!  No matter what that client does, when you have tracked, proven sales results, nothing they can do can take that away from you.  It is success incarnate.

Strategize unique selling propositions (USP) dedicated to your medium only.  Make sure the measurement mechanism is firmly in place and that you have access to that information.  That is power, the ultimate justification for your product.  Start now, to make your systems accountable.  You will never regret it.  And you will make more money.  The window of opportunity is here.

Is "Social" Anti-Social?

This business of Social Networks is really intriguing.  Even the very term, and how it's used.

I will not argue here, about whether "Social" media is actually social or not.  I only observe, that while Social Media may facilitate more of a certain type of interaction and information exchange, it doesn't really totally do what its proponents claim:  that is, give you deep insight into prospective target markets.

Let me start with something simple:  From my perspective, what happens on Social Media looks arm's length and superficial.  The thing that seems to drive it mostly, is some kind of insatiable need to express one's self or one's opinions.  OK, let's say that provides insight.  What kind of insight?  Is it reliable for marketing purposes?  In other words, can you take someone's word about what they think or do, or might do, as authoritative and truthful?

I say no.  People are what they do, not what they say they do.  They are what they do, not what they say they think.  They are what they do, not what they say they are.  The truth is, most people cannot be objective about themselves, and largely, not even about what they think.

This is not to say that Social Media provides no meaningful insight.  It does.  But how to interpret that insight, how to divine the inscrutable intentions of the creators of all this "data"---that is another thing altogether.

Suffice to say, from a reliable marketing point of view, "it ain't that simple"!  Potentially useful, yes.  But reliably useful?  I am holding my fire and keeping my powder dry.

I see Social Media, as it relates to DS and DOOH, as powerfully connective.  People are using it, and to me, that's what matters most.  I advocate using social in concert with Digital signage networks and displays to connect people to the process of transacting business.  Now that tells you something!  Give them a suggestion, and see if they respond.  Give them an incentive and a quick, convenient, easy way to respond financially, and then you have something.

Of the gathering and analysis of data, there is no end.  Give me some people asking for my product or service, or responding to my sales proposition, (even if it's to get something for free,) and now I have something to sink my teeth into.  To believe in Social as a primary, necessary element to effective DOOH messaging or campaigns is to believe in the tail wagging the dog.

Powerful compelling messaging on Digital Signage displays is the engine that will pull Social more strongly into the brick and mortar environment.  There, you can harness the powerful connective properties of Social to actually sell something, and make some money!

The Great Thing about TV in your window

Although LCD screens are becoming more and more ubiquitous in the retail environment, it is still somewhat novel to see an LCD mounted in a store window.  Even more novel is seeing one with anything compelling or interesting.

Having already done enough nitpicking at the shortcomings of many DOOH and DS displays in terms of their content and messaging, let me take the opposite tack:

If you've got a screen up, AT LEAST YOU'RE IN THE GAME!!!

You can't talk on the phone unless you dial.  You can't watch a good movie unless you get out to the theater or put something on your tv screen.  And you can't create an exciting digital display unless you get started.  Sure, everyone's seen LCD screens everywhere.  Sure, much of the content isn't that great.  But YOUR content will never be great unless you get the delivery system installed, and start using it!

Digital Signage, in nearly all forms, has the potential to be extremely powerful, because it is change-able, manipulatable, with endless possibilities.  And those message possibilities are, typically, cost effective.  You can get them up there quickly, without hanging signage, without ladders, and without delay.  If one campaign isn't "working", DS lets you get the next one up there instantly.  There's no sitting around thinking about it.  You develop campaigns as you get the ideas and implement them sequentially whenever necessary, eliminating the immense waste of LOST TIME!  And there is nothing more expensive than LOST TIME.

You think that by not getting around to changing your ineffective display, by not making an immediate investment in your message (whether financially, or investing the time and effort to implement a more effective display campaign) that you are somehow saving money???  WRONG.  The cost of that lost opportunity, or worse, business driven away to your competitors by your poor display, is perhaps the greatest threat to your business.

Digital Signage in your window is not only your friend, it is your very powerful friend.

For non-digital signage and messaging, that inability to change quickly and inexpensively is costing you.  Get your DS working and keep it working.  There is no more powerful marketing tool available in display than Digital Signage.  Invest in strategy and image delivery.  Focus on your selling proposition and how to enhance or re-create it.  Get the Message working!

Don't Send a Boy to do a Man's Job

There is an old proverb that says that sending a message by the hand of a fool is like cutting off your own feet.

This is equally true when you blindly trust your messaging (digital signage content) to whoever, delegating to a third-party service or a lower-level employee, leaving that all-important strategic job to someone with no vested interest or motivation for the profit-producing necessity of your message.

Your message is what people will think of you.
Your message is all people know about what you want them to do.
Your message (including your display) is the primary information a prospective customer has, in order to make a buying decision!

Why would you delegate that?  The classic thing business people do is to neglect their message, in favor of "getting things done".  Well, you ain't gonna get much done without customers buying, and they're not going to buy unless you convince them with your message in all its facets.

When I walk through a mall, or surf online, I want to know why I should buy.  I want to know what you're offering.  I want to know what's better about your product, or offer.  I want to know if you know what you're doing or if you're fly-by-night.  I want to know what kind of value I'm getting.  I want to know what's in it for me.

Too often, when you delegate your company messaging, those questions don't get answered, and then you don't sell as much, or make as much, because you delegated your messaging to someone who doesn't understand or value your priorities.

Digital Signage ISN'T ABOUT THE HARDWARE, the screens, the software, the brightness, etc.  Those are all important, but only in that they are a part of delivering YOUR MESSAGE effectively!  If you use DS or DOOH, then watch your messaging carefully, measure it, and revise it, hone it, until it performs.  Watch it like a hawk, and use it to produce measurable results!  Devise a method (I'm not telling you to run out and buy more equipment or software) for tracking, measuring, and understanding the results of your display system.  DS and DOOH are money-making machines when properly implemented.

Your DS messaging is a job that, if you do delegate it, you must oversee carefully and demand a result from.  DS and DOOH are extremely powerful tools, but make sure they are used to the effect you desire.

We advocate a direct selling proposition and call to action, the result of which can be tracked exclusively to your DS or DOOH display, and measured.  For example, if you provide a text coupon, be sure that it is tracked accurately.  Don't just throw a video loop on there and forget about it.  Make sure that message looks how it is supposed to look, gets where it is supposed to go, and does what you intend it to do.

Interactive Display? Show Me the Money!!!

I don't usually refer other blogs or articles, but I read one (link below) that I thought was so on-point, I had to talk about it.  

It would appear that “Interactive” has too often become a euphemism for “silly, game/entertainment related touch-screen based display”.  

Lots of people will tell you “Interactive needs to be engaging.”  That is very true, but it is also very much a potential trap, because “engaging” is a subjective term.  It would appear that implementers of so much "interactive" seem to lose sight of a bottom-line business imperative: making money.  I know, that sounds so crass, so unimaginative.  Well, it’s really important to the people who pay for this stuff.

Interactive DOOH has got to “grow up” as the author of the article below says, and prove it’s money making, ROI-producing chops.  It is the key to getting a lot more business in the future for yourself and for your client.  It's not just about the coolness of the hardware, or the coolness or "fun" of the design concept, it's about how does this make the client money?  Just because you lured a few people into playing your stupid game, or dancing, does NOT mean you succeeded at any type of business objective.  Getting people to play games on your window has NOTHING to do with making a profit.  And your clients will not continue to pay for "Interactive" that does not in any way lead to profit.

Any Interactive display on or in a business should be somehow directly related to getting that person or the people watching to BUY SOME PRODUCT!  As a direct marketer for my entire professional career, I can tell you:  Clients will not continue to purchase something which they do not believe somehow leads to them making more money.  ROI is the driving force, today more than ever.  When DOOH (and especially, Interactive) demonstrates that ability clearly and consistently, we win the game. (And make more money.)


Flat-out, plain and simple, “SHOW ME THE MONEY!!!”

Article URL:  http://www.digitalooh.biz/2011/11/14/digital-ooh-needs-to-grow-up-now/

Where's the DR in DS?

D'Oh!!!

Someone forgot to put an "R" in "DS" or "DOOH"!

"R" as in "RESPONSE".  We all know that the purpose of DOOH is to communicate more effectively to target audiences where they are---out in the marketplace.  Lots of attention has been paid to "communicate", but more attention could be paid to "effectively".  Doing that requires a focus on measurable campaigns, calls to action, and selling proposition.  DOOH is a fantastic media, but it will become more and more dominant as the numbers come in on effectiveness.  And focusing on measurable response provides you the numbers and justification for your selling efforts.

Make sure that when you pitch your solution you recommend Direct campaigns, along with all the other wonderful things your solution can do.  It is the key to selling non-marketing-oriented decision makers.  Return on investment is a critical component to good business decision making, so be sure to at least have some hypothetical examples of return on investment for your target client.

For example, if you have an automotive dealership client who makes $600 per sale of their mid-range model, then give him an example of a campaign designed to sell mid-range models and how many it will take to pay for your system and show profitability.  Seems obvious, I know, but people tend to get excited about the technology, and sometimes forget to build some strong ROI-based financial justification into the sale.  Equally important, once the sale is made, work hard to get the client to use their DOOH for Direct Selling or Direct Response campaigns, where they can measure effectiveness.  If you don't produce marketing content for your solution, hook up with a quality marketing-savvy content provider, and offer that service.  It will build value, profitability for you, and a more satisfied, long-term client.  And if you need a referral for content, give me a shout.

Commercials on Your Storefront Window 2

In the above video showing a window video system displaying in a retail store, the images are varied, high impact, eye-catching, and brand-centric.  They create intrigue, they promote specific product, they display.  In particular, notice the close up shots of the window videos towards the end of this video sample.

If you're going to run "commercials" on your storefront window, what will that message be?  Will it feature product shots?  Will it feature models interacting with the product?  Do you intend to incorporate audio, or visual only?  Still shots, or full motion video?  Type messages?  Graphics?  CG Animation?

What will the purpose of your commercial be?  Display?  Information, usage?

Putting together a successful commercial for your window videos should take some planning and attention to production values and quality execution.  Simple type-based messages, graphics and still shots may be a good way to start.  More sophisticated motion images using models, lighting, etc. will require more expertise and budget.

The better the effect of the imagery, the better the potential effect on creating traffic and sales.  Think about how you can use video, type, still photos and graphics to better attract customers, and give them a reason to come into your store.

Window Video Systems put the power of messaging that used to belong only to the largest corporations, directly in your hands, and directly on your storefront.  At Looknglas, we provide all of the above for you so that you don't have to be a graphics or video expert to have a really exciting window commercial.   The window of opportunity is here.

How Important is "Easy" Content?

Everybody likes great-looking content.  It's fun, interesting, adds a little spice to life and to the experience.

Management loves effective content.  Prove-able ROI is a powerful thing.  Just knowing your message is producing sales is a wonderful feeling for a small business owner or company manager.

When you get great-looking and effective in the same package, it's approaching Digital Signage Messaging Nirvana.  But the next level of Nirvana might be, "Easy to Use".

That sounds nice, but tough to attain, alongside the first two.  So, I've got a question:  How important is Easy to Use?

As a retailer thinking about using projected Digital Signage (Window Video Systems) on your storefront, if you were to purchase such a system:

Would you want to create your own messages?
Produce your own images?
Would you want a selection of images from which you could choose?

Or would you want someone else to do that for you?

What is your "ideal" Signage Message "method"?  Do-it-yourself, or have the professionals handle it?  Please comment.  Thanks!

Retail Explodes - The QR Revolution

QR Codes, those funky-looking square collection of black boxes in a jumble, are the latest in barcoding, designed to be scanned by a smartphone.

Helloooo, Retailers! The smartphone shopper is here to stay, and they are using their phone to gather data, do comparison shopping, download coupons, and many other things related to BUYING product. This is a major opportunity for you---don't miss it!

What does this have to do with Window Video Systems, Digital Mannequins and Digital Signage? Just about everything.

When you display something really compellingly, you want a way to immediately engage the potential customer. That awesome dress, top, or ensemble can be theirs right now, at 10% off, just by scanning this QR code that you see next to the Digital Model showing off the clothes! Research shows that a significant percentage of buying decisions are made at the point of purchase, in the moment. That is where you can use the QR code, projected directly on your storefront to draw them in, make an offer, entice them to engage, to try out, to buy one and get the second for half off, whatever the promo, once your Window Video System display grabs their eyeballs, you draw them in with your offer. The intrigue, the advantage, the savings are irresistable! Hallelujah! Retail is alive and well, in fact, more interesting and more fun than online shopping. Oh, heck yeah. Your window of opportunity is here.

Retail Display - About to Explode

‎"Content is King" is a popular catch phrase these days. What does it mean?

It means, it's not the tool you have, it's what you do with it. Walk through the mall and look in the windows, and you'll see what I mean. Some displays are truly intriguing and interesting, attractive, but they don't jump out at you, because they are almost all done in the same manner, using the same kinds of media; mannequins, props, vinyl, lighting, printed cutouts, LCD screens (TV) etc. All familiar colors on the palette, so to speak.

The creative effort being put into retail displays is outstanding, and I believe retail display is on the verge of exploding, and Window Video will be the match. Window Video Systems are the new ingredient that will take retail display to a whole new level.

Merchandising/Display pros will take hold of this medium in a hurry when they realize it is not expensive, highly controllable, and virtually unlimited in terms of effects. Looknglas Digital Windows, Window Video Systems, and Digital Mannequins will do for Display what the Internet did for communications. Grandiose claim? Some of you Merchandising/Display pros just try it out. Get over here and play with this thing. You're not gonna want to go back.

Directing Traffic in Retail

Someone once told me, "You can't steer a car that's not moving".
The same is true of driving retail traffic. You can't drive or increase traffic in your retail store, if you can't attract traffic in the first place.
Window Video Systems do both. Window Video Systems attract people's attention (a la, Digital Mannequin or other well crafted display concept,) and then potentially drive it using promo messages which can be integrated with the projected display or sequenced on the same screen. After all, your store window is your screen, or message billboard, if you will. Get your product up there! Get your best, most attractive offer front and center! Put another inside the store with a compelling USP. Retailers must be aggressive in this market, and WVS puts an immensely powerful tool at your disposal to aggressively attract and drive customers.
The Window of Opportunity is here.

Retail Marketing After Dark

There's nothing better than a business marketing tool that works for you, even when you're not around. When the retail store closes, there is still traffic passing by that can and should be marketed to.

After hours, or night time, is prime time for using your storefront for marketing. Using a Window Video System (WVS) by Looknglas to animate and bring your storefront windows to life works BEST after dark. Better contrast, no competing with the internal store displays, reaching target audience even when the store is closed can make a huge difference. How about advertising tomorrow's sale? How about promoting your website or Social Media marketing site? How about inviting them to use their phone to download your mobile coupon? There are so many ways to use WVS after dark to continue to market and literally SELL your products.

What did Clapton say? "After midnight, we're gonna let it all hang out!" You've got the brick and mortar location and that window space---use it to make money!