What's inside a Digital Mannequin?

I get a lot of requests for info about the Digital Mannequin, and Window Video Systems, generally.

Now, if you asked that question about a standard mannequin, it would be a very different kind of answer.  Materials, structural joints, air, etc.

But a Digital Mannequin is a human representation.  It is not a likeness, it is a digital leveraging of an actual person.  This goes to the issue of content, concept, content creation, the interplay between tech and creative.

The question goes to the point of product (let's say, clothing) and strategically, the best way to sell that product.  What model(s)?  What makeup?  What lighting?  Background, resolution, luminosity, graphics, etc., etc.  Who shoots that model?  How much content do you shoot?  Who selects the shots, angles, location, directs the models, on and on, you get the idea.

And what is the strategic concept for the display?  Display only, or display and promo?  What is the offer and how is it offered?  What graphical style, font, size, color, other effects?

The photo at the top of this page shows an actual model, who was part of a shoot featuring 4 models, multiple costumes, wardrobe personnel, makeup artist, video camera man, director of photography, myself, and several others.  This is not a DIY type of project!

When people say "content is king" these issues are part of what they mean.  The hardware portion of a Digital Mannequin display is only a small part of the effectiveness of DM.  The screen or projection is an important but only small part of the DM display.  If you don't have the expertise in those areas, you need to find that expertise.  Contact me for more info about how we can provide you the best integration, effect and result from your DM display.