Many of us have gotten good at engaging through Social Media by creating or pushing relevant or interesting content. But once that's up and going, how good are you at moving beyond mere engagement to something more business related, like... wait for it... BUYING?!!! Here's a good example of engagement with audience:
This is a pretty technical display, and not cheap by any means. How much time would you see yourself spending interacting with this? Can you see yourself buying as a result?
Personally, I can't see this moving me any closer to a purchase.
Meaningful business-related engagement must be for the purpose of transacting at some point, preferably sooner than later. The average retailer couldn't dream of investing in this display long term or on a widespread basis. When the path to purchasing becomes clearer, then this type of display and technology becomes much more valuable to the retailer.
Don't get me wrong; I love this technology and attraction value, but I think it's a little disconnected from the rest of the customer experience in the clothes-buying process.
How would you revise this display to become a "customer-ing" engagement display tool? How could this be re-positioned to better encourage purchasing?
My philosophy is to use any display like this as a means to attract, engage, propose, incentivize, and motivate to purchase. But I'm kind of a fuddy-dud that way.
Your thoughts?
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