Digital Mannequin for Retail Clothing

Digital Mannequin for Retail Clothing
Use a "live" model, display more views and more product

Wednesday, August 21, 2013

Projected Digital Signage

Why not put a screen in your window?

Because everyone has that.  Well, not everyone, but even a big screen is just a big screen.

Window Video Systems (projected digital signage) allow for eye-popping effects, different size possibilities, customized visual formats, and most of all, a completely different effect than an installed screen.

Window Video Systems (WVS) use projection and rear projection films applied to window glass to literally turn the glass into a video screen---hence the name, Looknglas.

Businesses, especially retail, need and crave fresh, attention-grabbing content.  The key to effective implementation is not hardware!  (Everybody's so fixated on hardware and gadgetry---thanks Apple!)

The issue is, what do you have to say?  What is the value of that message?

Invest in the message, a really good, powerful message, that is strategic and measurable.  All the things I have been saying for years.  Don't invest in hardware, invest in messaging to your target audience effectively, and you'll never go wrong.

Feel free to ask any questions about this system or how it can work for your business.  Let's blow some minds!

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