"Content is King!"
So says everyone. Except the majority of business decision-makers, who tend to fasten on hardware and software and price. They can't help it; they just gotta know "how much will this cost me?"
For any DOOH or other digital signage display, the content is critical. With all the advances over the past 5 years or so, the issue of high-quality content is still a tough one, because, face it, true creative costs something.
Example: I just spoke with a major international brand that is installing a very large, multi-tile video wall in their corporate Headquarters lobby, where everyone will see it. Great idea!
But they decided, for content, they will go with their in-house app-designer because they don't have a budget for content. Now, keep in mind, this company manufactures key components for digital displays. They are a major player.
Ya gotta be kidding me!!! You have budget to install a very large multi-tile video wall, but you forgot to allocate ANY budget toward content???!!!
So much for "Content is King." Truth is, for so many otherwise smart business decision-makers, content is an ugly step-child, neglected and unwanted. Shoot, the content should just come with this great hardware, right?
So the King, the prince, is actually a pauper. No one will give him a dime.
When was the last time you saw a truly engaging, stop-you-in-your tracks digital display? Uhh, let me see.... you don't really see them very often, and the reason is, decision-makers focus on hardware and widgets. Something they can negotiate hard. Something they can commoditize. But the all-important content, the message, the thing that actually makes people move, THAT is too expensive, don't have a budget for it, we'll do it in-house.
This is a major reason why this industry doesn't rocket forward. The value (content) is a tough sell.
People, please: Set budget for this critical component of your display implementation. If you're a systems seller, or a software seller, or an integrator, get the client to put some cold hard cash value towards their implementation's content! It will make you look good, and they'll stand a better chance of getting the true value out of their purchase that they intended. And you'll sell more.
Showing posts with label customer engagement. Show all posts
Showing posts with label customer engagement. Show all posts
Friday, August 30, 2013
Wednesday, August 21, 2013
Projected Digital Signage
Why not put a screen in your window?
Because everyone has that. Well, not everyone, but even a big screen is just a big screen.
Window Video Systems (projected digital signage) allow for eye-popping effects, different size possibilities, customized visual formats, and most of all, a completely different effect than an installed screen.
Window Video Systems (WVS) use projection and rear projection films applied to window glass to literally turn the glass into a video screen---hence the name, Looknglas.
Businesses, especially retail, need and crave fresh, attention-grabbing content. The key to effective implementation is not hardware! (Everybody's so fixated on hardware and gadgetry---thanks Apple!)
The issue is, what do you have to say? What is the value of that message?
Invest in the message, a really good, powerful message, that is strategic and measurable. All the things I have been saying for years. Don't invest in hardware, invest in messaging to your target audience effectively, and you'll never go wrong.
Feel free to ask any questions about this system or how it can work for your business. Let's blow some minds!
Because everyone has that. Well, not everyone, but even a big screen is just a big screen.
Window Video Systems (projected digital signage) allow for eye-popping effects, different size possibilities, customized visual formats, and most of all, a completely different effect than an installed screen.
Window Video Systems (WVS) use projection and rear projection films applied to window glass to literally turn the glass into a video screen---hence the name, Looknglas.
Businesses, especially retail, need and crave fresh, attention-grabbing content. The key to effective implementation is not hardware! (Everybody's so fixated on hardware and gadgetry---thanks Apple!)
The issue is, what do you have to say? What is the value of that message?
Invest in the message, a really good, powerful message, that is strategic and measurable. All the things I have been saying for years. Don't invest in hardware, invest in messaging to your target audience effectively, and you'll never go wrong.
Feel free to ask any questions about this system or how it can work for your business. Let's blow some minds!
Thursday, May 9, 2013
Digital Signage and ROI
Phil Cohen cracks me up.
He does a video blog called "Cohen on Content" http://onthecspot.com/archives/1070 dishes on all things DS and DOOH. Being a successful owner of a network himself for years, he knows a thing or two about the subject.
So I was watching his latest post, and though he takes a while to get going, he makes some great points.
Point 1: Don't think you're going to create DS content with Powerpoint. You don't want him coming after you speaking a language he knows you'll understand. (He speaks fluent baseball bat.)
Points 2-10: It's not about impressions. It's not about eyeballs. It's about making money. You have to have engagement, and a way to prove that engagement, be it third party corroboration, sales, track-able promotions, or whatever, you need to show that you are accomplishing something, preferably making money.
DS and DOOH are not about putting up a screen where you think a bunch of people will see it. It is about effectively accomplishing serious business objectives. And you don't do that by being the next DIY digital signage failure. You do it by knowing what you're doing; what hardware and software platforms are apropos to your purpose, and what content and strategy will accomplish that purpose.
"It's about making money!" he says. And I say,
"Bravo, Phil!"
He does a video blog called "Cohen on Content" http://onthecspot.com/archives/1070 dishes on all things DS and DOOH. Being a successful owner of a network himself for years, he knows a thing or two about the subject.
So I was watching his latest post, and though he takes a while to get going, he makes some great points.
Point 1: Don't think you're going to create DS content with Powerpoint. You don't want him coming after you speaking a language he knows you'll understand. (He speaks fluent baseball bat.)
Points 2-10: It's not about impressions. It's not about eyeballs. It's about making money. You have to have engagement, and a way to prove that engagement, be it third party corroboration, sales, track-able promotions, or whatever, you need to show that you are accomplishing something, preferably making money.
DS and DOOH are not about putting up a screen where you think a bunch of people will see it. It is about effectively accomplishing serious business objectives. And you don't do that by being the next DIY digital signage failure. You do it by knowing what you're doing; what hardware and software platforms are apropos to your purpose, and what content and strategy will accomplish that purpose.
"It's about making money!" he says. And I say,
"Bravo, Phil!"
Friday, April 12, 2013
Engage, Interact, Then What?
Engagement is awesome. Interacting with your audience, intriguing them, interesting them, entertaining them, and... and... then what?
Many of us have gotten good at engaging through Social Media by creating or pushing relevant or interesting content. But once that's up and going, how good are you at moving beyond mere engagement to something more business related, like... wait for it... BUYING?!!! Here's a good example of engagement with audience:
This is a pretty technical display, and not cheap by any means. How much time would you see yourself spending interacting with this? Can you see yourself buying as a result?
Personally, I can't see this moving me any closer to a purchase.
Meaningful business-related engagement must be for the purpose of transacting at some point, preferably sooner than later. The average retailer couldn't dream of investing in this display long term or on a widespread basis. When the path to purchasing becomes clearer, then this type of display and technology becomes much more valuable to the retailer.
Don't get me wrong; I love this technology and attraction value, but I think it's a little disconnected from the rest of the customer experience in the clothes-buying process.
How would you revise this display to become a "customer-ing" engagement display tool? How could this be re-positioned to better encourage purchasing?
My philosophy is to use any display like this as a means to attract, engage, propose, incentivize, and motivate to purchase. But I'm kind of a fuddy-dud that way.
Your thoughts?
Many of us have gotten good at engaging through Social Media by creating or pushing relevant or interesting content. But once that's up and going, how good are you at moving beyond mere engagement to something more business related, like... wait for it... BUYING?!!! Here's a good example of engagement with audience:
This is a pretty technical display, and not cheap by any means. How much time would you see yourself spending interacting with this? Can you see yourself buying as a result?
Personally, I can't see this moving me any closer to a purchase.
Meaningful business-related engagement must be for the purpose of transacting at some point, preferably sooner than later. The average retailer couldn't dream of investing in this display long term or on a widespread basis. When the path to purchasing becomes clearer, then this type of display and technology becomes much more valuable to the retailer.
Don't get me wrong; I love this technology and attraction value, but I think it's a little disconnected from the rest of the customer experience in the clothes-buying process.
How would you revise this display to become a "customer-ing" engagement display tool? How could this be re-positioned to better encourage purchasing?
My philosophy is to use any display like this as a means to attract, engage, propose, incentivize, and motivate to purchase. But I'm kind of a fuddy-dud that way.
Your thoughts?
Tuesday, March 12, 2013
Driving Retail
Digital Mannequin, screens in the window, digital signage a point of purchase, all should do more than display if you want return on your investment.
This video illustrates how the window display attracts attention, while larger in-store screens demonstrate specific sales promos. This method creates the excitement of dynamic motion-display, attracting customers' eyes and attention, motivating them to initial action (coming in the store,) then to buying action (promotional offer at point of purchase.) At this point, a "customering" offer can be made, text or QR coupon redeemable with the next purchase, or other reward-based promotion.
The important thing is to always include a trackable, measurable call to action. This is where creating that engaging, dynamic customer experience is possible, where the opportunity to create and strengthen a bond in one single line of messaging and action.
Powerful! And profitable. Get your systems, images and messages coordinated and keep them moving in a business-oriented direction. That's where the money is. That's where the provable power and life-pulse of Digital Signage is.
This video illustrates how the window display attracts attention, while larger in-store screens demonstrate specific sales promos. This method creates the excitement of dynamic motion-display, attracting customers' eyes and attention, motivating them to initial action (coming in the store,) then to buying action (promotional offer at point of purchase.) At this point, a "customering" offer can be made, text or QR coupon redeemable with the next purchase, or other reward-based promotion.
The important thing is to always include a trackable, measurable call to action. This is where creating that engaging, dynamic customer experience is possible, where the opportunity to create and strengthen a bond in one single line of messaging and action.
Powerful! And profitable. Get your systems, images and messages coordinated and keep them moving in a business-oriented direction. That's where the money is. That's where the provable power and life-pulse of Digital Signage is.
Thursday, January 3, 2013
Projection-based Digital Signage
I thought it time to revisit this topic from a previous post ("Projected Digital Signage"), to check on the progress of the method.
It would appear that progress is there from a potential standpoint, but not in terms of actual use. Let me break it down:
Progress: Components and system software/management continue to improve with prices coming down. More companies appear to be showing interest in Digital Signage, especially for retail Point-of-sale (POS), and coming out with newer, more versatile components.
A lot of interest has been paid to touch screen technology as it relates to engagement.
The projector industry continues to advance; they have all the capabilities, but they don't seem to be focusing on their product so much as a primary element of digital signage, though more and more seem to be factoring that possibility into their design and features.
We have come up with a solution for the issues of direct sunlight and refracted glare, especially from multiple sources. Since glare can play havoc with any projection or other screen behind glass, (such as a store window,) this is a significant step.
More and more people continue to express and demonstrate interest in the method, trying it out, but not a lot of long term installs yet. This should change as we demonstrate lower cost of ownership, and higher value of use.
Needs Improvement: Pricing needs to come more into line with a level more accessible on a widespread basis.
Most implementations are temporary, and isolated. To date, I am not aware of any chain which has adopted projected signage across their brand.
Although the method has been used to create "engagement", that engagement has been mostly on a gimmicky, "look what we can do" basis, but not in a functional, ROI-based way to engage the viewing audience for the purpose of directly doing business. This is a key change that needs to occur. So far most installs have been strictly for display. The method needs to be adapted to more transaction-based purposes, for promotion, and especially sales.
More attention needs to be paid to content production specific to the method, and specific to ROI-based objectives.
Below is an example of a WVS implementation with some of the problems I point out:
Although the method has undeniable coolness, its viability for business will not come to fruition until these issues are resolved.
Overall, projection systems for retail have not made the jump to serious, affordable, long-term business solution. I believe that chasm can be crossed, but the issues mentioned above need to be addressed.
At Looknglas, we have addressed these issues. When the marketplace comes to grips with the reality that these systems are not widgets, but rather, serious communications and POS marketing solutions, the Window Video System will have arrived.
The Window of Opportunity is here: the problems have been solved by Looknglas. Let us help you develop your POS window display and promo system for true, measurable ROI.
It would appear that progress is there from a potential standpoint, but not in terms of actual use. Let me break it down:
Progress: Components and system software/management continue to improve with prices coming down. More companies appear to be showing interest in Digital Signage, especially for retail Point-of-sale (POS), and coming out with newer, more versatile components.
A lot of interest has been paid to touch screen technology as it relates to engagement.
The projector industry continues to advance; they have all the capabilities, but they don't seem to be focusing on their product so much as a primary element of digital signage, though more and more seem to be factoring that possibility into their design and features.
We have come up with a solution for the issues of direct sunlight and refracted glare, especially from multiple sources. Since glare can play havoc with any projection or other screen behind glass, (such as a store window,) this is a significant step.
More and more people continue to express and demonstrate interest in the method, trying it out, but not a lot of long term installs yet. This should change as we demonstrate lower cost of ownership, and higher value of use.
Needs Improvement: Pricing needs to come more into line with a level more accessible on a widespread basis.
Most implementations are temporary, and isolated. To date, I am not aware of any chain which has adopted projected signage across their brand.
Although the method has been used to create "engagement", that engagement has been mostly on a gimmicky, "look what we can do" basis, but not in a functional, ROI-based way to engage the viewing audience for the purpose of directly doing business. This is a key change that needs to occur. So far most installs have been strictly for display. The method needs to be adapted to more transaction-based purposes, for promotion, and especially sales.
More attention needs to be paid to content production specific to the method, and specific to ROI-based objectives.
Below is an example of a WVS implementation with some of the problems I point out:
Although the method has undeniable coolness, its viability for business will not come to fruition until these issues are resolved.
Overall, projection systems for retail have not made the jump to serious, affordable, long-term business solution. I believe that chasm can be crossed, but the issues mentioned above need to be addressed.
At Looknglas, we have addressed these issues. When the marketplace comes to grips with the reality that these systems are not widgets, but rather, serious communications and POS marketing solutions, the Window Video System will have arrived.
The Window of Opportunity is here: the problems have been solved by Looknglas. Let us help you develop your POS window display and promo system for true, measurable ROI.
Thursday, August 30, 2012
POS Engagement
Customer experience, featuring interactivity (most commonly touch) is the coming thing in the retail industry. And rightly so.
Brick and mortar retail has the advantage over online retail in that they can provide a superior experience. After all, online can only provide so much, and all of it "virtual". But brick and mortar can provide "real" and people are hungering for ever more "real" experiences. Actual engaging interaction at the Point Of Sale (POS) is a huge distinction and advantage that the brick and mortar store can offer. Apple stores, Microsoft stores, AT&T's new interactive store, and even places like Cabela's and Bass Pro Shops are all great examples of retail POS engagement. The places that do it really well are destinations. You love going there. They keep it real and relevant.
Digital Signage can assist greatly in this POS engagement. Text campaigns, QR campaigns, Social Media campaigns, even simple signage promo campaigns that drive the viewer to interact in some distinct way with the store, its product or its personnel are all strategies that need to be employed via digital signage. Please don't stop with mere signage messaging; get that powerful DS or DOOH system working to engage people, especially customers, to add value, to enhance that vital (personal) business relationship. Every personal interaction you create enhances the relationship in so much more powerful a way than a "like" or a share.
You have the tools; step out of the box, figuratively and literally. Work on new ways to use your DS, especially Window Video Systems, to engage!
Brick and mortar retail has the advantage over online retail in that they can provide a superior experience. After all, online can only provide so much, and all of it "virtual". But brick and mortar can provide "real" and people are hungering for ever more "real" experiences. Actual engaging interaction at the Point Of Sale (POS) is a huge distinction and advantage that the brick and mortar store can offer. Apple stores, Microsoft stores, AT&T's new interactive store, and even places like Cabela's and Bass Pro Shops are all great examples of retail POS engagement. The places that do it really well are destinations. You love going there. They keep it real and relevant.
Digital Signage can assist greatly in this POS engagement. Text campaigns, QR campaigns, Social Media campaigns, even simple signage promo campaigns that drive the viewer to interact in some distinct way with the store, its product or its personnel are all strategies that need to be employed via digital signage. Please don't stop with mere signage messaging; get that powerful DS or DOOH system working to engage people, especially customers, to add value, to enhance that vital (personal) business relationship. Every personal interaction you create enhances the relationship in so much more powerful a way than a "like" or a share.
You have the tools; step out of the box, figuratively and literally. Work on new ways to use your DS, especially Window Video Systems, to engage!
Friday, August 10, 2012
Ahead of the Game
Some ideas are just a wee bit ahead of their time. If you're a techno-geek/gadget fan, if you scour Mashable daily for cool new technology breakthroughs and products, if you're always looking for the next new cool thing, then you already know this: Technology always far outstrips the marketplace's willingness or ability to adopt. That may never have been truer than today, with a worldwide recession keeping a damper on things, at the same time as unprecedented tech advances continue to come around the bend.
This blog being about DOOH generally, and Window Video Systems (projected digital signage) in particular, I am pleased to announce that the reasons why WVS has not caught on faster in the retail space are starting to disappear. Sheer unfamiliarity is the least of these, and the proliferation of screens of all types being used for display has blown that one away. But for WVS, one big problem has been cost of ownership (projectors aren't cheap, and they're not cheap to maintain when you want to run them 24/7 or even daily.)
A constant stream of upgrading projectors is addressing this, with smaller and smaller projectors getting brighter and brighter. Costs are likewise coming down. Most importantly, new projection lamp technologies are directly affecting the issue of lamp life and/or lamp replacement, for the better.
Another issue has been a general lack of expertise in terms of creation, deployment and management of content for WVS systems designed for retail use. This is also an area where costs have been somewhat prohibitive for higher-effect content look and execution. I can happily report that Looknglas is bringing increasing expertise and flair to the content creation and management issue. Better method, as well as efficiencies are on the way.
What this means is, Window Video Systems for retail are more easily available in terms of cost, price and content creation/management than ever before, by a significant increment. Bottom shelf pricing of systems, attainable by even the humblest retailers, will be a welcome development for the retail sector, and should contribute to a continuing transformation of retail display, messaging, and customer experience.
This blog being about DOOH generally, and Window Video Systems (projected digital signage) in particular, I am pleased to announce that the reasons why WVS has not caught on faster in the retail space are starting to disappear. Sheer unfamiliarity is the least of these, and the proliferation of screens of all types being used for display has blown that one away. But for WVS, one big problem has been cost of ownership (projectors aren't cheap, and they're not cheap to maintain when you want to run them 24/7 or even daily.)
A constant stream of upgrading projectors is addressing this, with smaller and smaller projectors getting brighter and brighter. Costs are likewise coming down. Most importantly, new projection lamp technologies are directly affecting the issue of lamp life and/or lamp replacement, for the better.
Another issue has been a general lack of expertise in terms of creation, deployment and management of content for WVS systems designed for retail use. This is also an area where costs have been somewhat prohibitive for higher-effect content look and execution. I can happily report that Looknglas is bringing increasing expertise and flair to the content creation and management issue. Better method, as well as efficiencies are on the way.
What this means is, Window Video Systems for retail are more easily available in terms of cost, price and content creation/management than ever before, by a significant increment. Bottom shelf pricing of systems, attainable by even the humblest retailers, will be a welcome development for the retail sector, and should contribute to a continuing transformation of retail display, messaging, and customer experience.
Thursday, June 7, 2012
Engagement is the Goal? What about the Wedding?!
I read a lot about engagement these days, especially as it relates to social media, but also as it relates to DS and DOOH.
One guy wrote: "It's all about engagement!"
I said to myself, "really?"
If I had told that to my wife in response to her questions about wedding planning, I think there would have been a major sit-down-hash-it-out discussion.
Social media promoters keep telling us it's all about the engagement, but as a consumer/viewer/target audience member, I want to know "When's the wedding?" What's in it for me? What's the pay off? Where's the beef?
And every good business decision maker asks the same thing from their point of view: "When's this stuff going to start producing a profit for us?"
Engagement is good, but it is only a step in the process which must lead to a wedding, a consummation, a business transaction. There's got to be a point to it, at least, for us business people who want to make money.
So here's my point: Engage me, FOR THE PURPOSE OF LEADING ME TO PURCHASE. If you want to make money, you must engage for the purpose of having a business relationship. Not just any old relationship, not a casual fling, or a one-night stand. An honest-to-goodness business relationship, where something is actually sold, something purchased, a want or need is met.
If it's only about engagement, that sounds like an exercise in futility and time-wasting. I would not suggest investing a cent in a game, event, or display if it doesn't lead, in a direct way, to a purchase, and a successful, satisfying, win-win "relationship".
Now that's something I can "Like".
One guy wrote: "It's all about engagement!"
I said to myself, "really?"
If I had told that to my wife in response to her questions about wedding planning, I think there would have been a major sit-down-hash-it-out discussion.
Social media promoters keep telling us it's all about the engagement, but as a consumer/viewer/target audience member, I want to know "When's the wedding?" What's in it for me? What's the pay off? Where's the beef?
And every good business decision maker asks the same thing from their point of view: "When's this stuff going to start producing a profit for us?"
Engagement is good, but it is only a step in the process which must lead to a wedding, a consummation, a business transaction. There's got to be a point to it, at least, for us business people who want to make money.
So here's my point: Engage me, FOR THE PURPOSE OF LEADING ME TO PURCHASE. If you want to make money, you must engage for the purpose of having a business relationship. Not just any old relationship, not a casual fling, or a one-night stand. An honest-to-goodness business relationship, where something is actually sold, something purchased, a want or need is met.
If it's only about engagement, that sounds like an exercise in futility and time-wasting. I would not suggest investing a cent in a game, event, or display if it doesn't lead, in a direct way, to a purchase, and a successful, satisfying, win-win "relationship".
Now that's something I can "Like".
Thursday, May 24, 2012
Look--but don't Touch!
Touch screens are becoming more and more commonplace in the retail environment. In the search for novelty and "customer engagement" retailers and businesses of other types have installed a variety of touch screen displays for information gathering and general amusement.
When it comes to information gathering, such as kiosks, the touch screen can be useful, but not really necessary. I happen to prefer pushing buttons to using a touch screen when it comes to getting information or making a transaction. I like the sensation of feeling or hearing a click when I push on a button. Touch screens provide no such tactile satisfaction. In fact, in a lot of cases, they simply don't work very well and require multiple touches or swipes of the finger to produce the desired result.
Talk about FMOT (First Moment of Truth) failure.
Then there's the touch screen "customer engagement" display: Come and touch the display to play some cheesy game that's not as good as the games I have at home, or to achieve some unimpressive visual result that does nothing for me, produces nothing for me (other than perhaps a momentary diversion) and gains me nothing.
Welcome to customer DIS-engagement.
Don't ever forget: This generation of people cannot be entertained into doing business with you.
Show me something useful, valuable and relevant to ME! If you try to get me to "touch", you'd better make it worth my while.
Remember, I carry a fantastic touch screen device in my pocket (my iPhone/Android, etc.) that I have customized to my own needs and interests (apps) and I'm in a hurry, so your touch screen had better do something incredible, or you run the fatal risk of becoming irrelevant and/or annoying to me.
Far better to utilize the incredible power of digital visual displays to entice, seduce, interest, inform or engage me. Show me or tell me something interesting and important to me, and then I'll think about buying from you. I want to know more about your product, service or offer as it relates to my wants, needs and preferences. That is all a function of powerful initial display/messaging, which could then possibly could lead to me wanting to "touch".
As businesses and digital communicators we can't put the cart before the horse. "Touch" isn't necessarily a problem, but it had better lead to a solution.
When it comes to information gathering, such as kiosks, the touch screen can be useful, but not really necessary. I happen to prefer pushing buttons to using a touch screen when it comes to getting information or making a transaction. I like the sensation of feeling or hearing a click when I push on a button. Touch screens provide no such tactile satisfaction. In fact, in a lot of cases, they simply don't work very well and require multiple touches or swipes of the finger to produce the desired result.
Talk about FMOT (First Moment of Truth) failure.
Then there's the touch screen "customer engagement" display: Come and touch the display to play some cheesy game that's not as good as the games I have at home, or to achieve some unimpressive visual result that does nothing for me, produces nothing for me (other than perhaps a momentary diversion) and gains me nothing.
Welcome to customer DIS-engagement.
Don't ever forget: This generation of people cannot be entertained into doing business with you.
Show me something useful, valuable and relevant to ME! If you try to get me to "touch", you'd better make it worth my while.
Remember, I carry a fantastic touch screen device in my pocket (my iPhone/Android, etc.) that I have customized to my own needs and interests (apps) and I'm in a hurry, so your touch screen had better do something incredible, or you run the fatal risk of becoming irrelevant and/or annoying to me.
Far better to utilize the incredible power of digital visual displays to entice, seduce, interest, inform or engage me. Show me or tell me something interesting and important to me, and then I'll think about buying from you. I want to know more about your product, service or offer as it relates to my wants, needs and preferences. That is all a function of powerful initial display/messaging, which could then possibly could lead to me wanting to "touch".
As businesses and digital communicators we can't put the cart before the horse. "Touch" isn't necessarily a problem, but it had better lead to a solution.
Tuesday, March 16, 2010
Social Media vs Signage
Which would you rather do, Tweet, or message at the point of purchase?
Not that the two are mutually exclusive, but hey, if you or your marketing people have figured out that somehow a sales or promo message is better on a phone than on your storefront window, then by all means, tweet.
On the other hand, you might conclude that it is better to message to the customer when they are right in front of your store, and that creating a way for them to look more closely at your window and tell them to come inside and get 10% off anything in the store, is a more effective investment of your marketing dollars.
You may have plenty of money for either investment, but then again, maybe not. If not, invest in your own location and make it as powerfully attractive as possible. This is the entire premise of Window Video Systems, by Looknglas. Put a bright, moving, motivating message in your window. And then refresh it whenever you want. Or improve it. Or add to it. Or put accompanying product images along with. As many as you want.
Can't do that with texting, can't do that in a tweet. Do the smart thing. Get a Window Video System.
Not that the two are mutually exclusive, but hey, if you or your marketing people have figured out that somehow a sales or promo message is better on a phone than on your storefront window, then by all means, tweet.
On the other hand, you might conclude that it is better to message to the customer when they are right in front of your store, and that creating a way for them to look more closely at your window and tell them to come inside and get 10% off anything in the store, is a more effective investment of your marketing dollars.
You may have plenty of money for either investment, but then again, maybe not. If not, invest in your own location and make it as powerfully attractive as possible. This is the entire premise of Window Video Systems, by Looknglas. Put a bright, moving, motivating message in your window. And then refresh it whenever you want. Or improve it. Or add to it. Or put accompanying product images along with. As many as you want.
Can't do that with texting, can't do that in a tweet. Do the smart thing. Get a Window Video System.
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