Going Green Part 2

In an earlier post, I talked about how Window Video Systems are "Green" in that they don't require posters or vinyl.  Think how many trees are used up by posters, and how much petroleum is used for vinyl signage.  Now I'm not the greenest guy on the planet, but I know these are important issues to many people, and especially to corporations and the government.

Window Video Systems just gained even more "Greenage":  We are using LED projectors now in many cases, which means, lower power consumption, far less heat production, longer lasting projectors due to fewer lamp exchanges, and best of all, lamps with no mercury!  Wait, no, even more best of all:  Lower price!  Let me say that again:

Green!
Low power consumption!
Less heat!
Lasts longer!
No paper waste!  (Or cost!)
No vinyl waste!  (Or cost!)
500% fewer lamp replacements!
No mercury!
LOWER PRICE!

I think I'm becoming more of a "greenie"!  The window of opportunity is here.

Retail Explodes - A non-Virtual Experience

Some Brick and Mortar Retailers may decry the advance of online retailing. Sure, obviously, it cuts into their pie. And nobody likes someone else eating their pie.

But lift up your heads, brick and mortar people! You have advantages NO online retailers have! Like close up looks, touch, feel, trying on, trying out, opportunity for personal interaction... on and on and on. Sure you give away something in terms of convenience, and sometimes price.

But you have EXPERIENCE! And your online brethren (or competitors) cannot duplicate that. They are "virtual"---you are REAL. You have so many potential sensory and experiental advantages to offer. Use them! Create that ultimate, BETTER buying experience.

My belief is that when brick and mortar retailers figure out how to actually use available technology in a Direct Marketing way, that is, to SELL product, they will start to win back their mojo, and revitalize themselves. It's called re-inventing, and it's what we all have to do, or yield and die on the vine. We all have our day, and we all have our season, but if you want to extend beyond your heyday, you have to re-invent. Either attack the "virtual" with a better "actual", or use the virtual to your advantage.

THAT is what Window Video Systems are all about! WVS bring more experience to your customers, as well as bringing more of them into your store. But WVS is also a means of tying the virtual to the actual, referring people to websites they can access on their smart phone, offering "virtual" coupons, promos and incentives. Putting the in-store data right on the front window. There is so much power available to brick and mortar retailers, especially in the form of WVS. The Window of Opportunity is here.

Retail Explodes - The QR Revolution

QR Codes, those funky-looking square collection of black boxes in a jumble, are the latest in barcoding, designed to be scanned by a smartphone.

Helloooo, Retailers! The smartphone shopper is here to stay, and they are using their phone to gather data, do comparison shopping, download coupons, and many other things related to BUYING product. This is a major opportunity for you---don't miss it!

What does this have to do with Window Video Systems, Digital Mannequins and Digital Signage? Just about everything.

When you display something really compellingly, you want a way to immediately engage the potential customer. That awesome dress, top, or ensemble can be theirs right now, at 10% off, just by scanning this QR code that you see next to the Digital Model showing off the clothes! Research shows that a significant percentage of buying decisions are made at the point of purchase, in the moment. That is where you can use the QR code, projected directly on your storefront to draw them in, make an offer, entice them to engage, to try out, to buy one and get the second for half off, whatever the promo, once your Window Video System display grabs their eyeballs, you draw them in with your offer. The intrigue, the advantage, the savings are irresistable! Hallelujah! Retail is alive and well, in fact, more interesting and more fun than online shopping. Oh, heck yeah. Your window of opportunity is here.