"Transparency is Power".
Some people might dispute that, and say that secrecy is power, but I digress. What I am talking about is in a Display sense. This video shows a really nice piece of technology by Samsung that is a transparent LCD screen. When place in front of a product it allows messaging about that product while keeping the product itself front and center.
Great concept! Super cool looking, intriguing, and if you put the right information and inducement on that screen, you'll sell a lot of whatever product is behind it.
Of course, this is what projected digital signage does for you as well, except it's more "green" and can go larger than the display screen this video depicts. Probably a lot less money too. But putting your display and sales messages directly on your display window in conjunction with the product display provides a layer of communication and potential interaction that is epic. Display is becoming more and more about interactivity. Interaction is what makes your relationship to customers "sticky". Get in the dialogue. The technology is there, and Window Video Systems (WVS) are very affordable and very available, and very flexible.
Be more transparent. Get the look. Get the content. Get the interactivity. The window of opportunity is here.
Showing posts with label green signage. Show all posts
Showing posts with label green signage. Show all posts
Wednesday, December 21, 2011
Thursday, September 22, 2011
Going Green Part 2
In an earlier post, I talked about how Window Video Systems are "Green" in that they don't require posters or vinyl. Think how many trees are used up by posters, and how much petroleum is used for vinyl signage. Now I'm not the greenest guy on the planet, but I know these are important issues to many people, and especially to corporations and the government.
Window Video Systems just gained even more "Greenage": We are using LED projectors now in many cases, which means, lower power consumption, far less heat production, longer lasting projectors due to fewer lamp exchanges, and best of all, lamps with no mercury! Wait, no, even more best of all: Lower price! Let me say that again:
Green!
Low power consumption!
Less heat!
Lasts longer!
No paper waste! (Or cost!)
No vinyl waste! (Or cost!)
500% fewer lamp replacements!
No mercury!
LOWER PRICE!
I think I'm becoming more of a "greenie"! The window of opportunity is here.
Window Video Systems just gained even more "Greenage": We are using LED projectors now in many cases, which means, lower power consumption, far less heat production, longer lasting projectors due to fewer lamp exchanges, and best of all, lamps with no mercury! Wait, no, even more best of all: Lower price! Let me say that again:
Green!
Low power consumption!
Less heat!
Lasts longer!
No paper waste! (Or cost!)
No vinyl waste! (Or cost!)
500% fewer lamp replacements!
No mercury!
LOWER PRICE!
I think I'm becoming more of a "greenie"! The window of opportunity is here.
Wednesday, August 4, 2010
How Much Does It Cost?
"How much does it cost?"
Well, it is a necessary question, but out of order. The real question is, "what will this do for me?"
Or how about, "How will this make/save me money?"
Or about 100 other more pertinent, important questions.
Digital Windows or Window Video Systems (WVS) by Looknglas are definitely affordable, but the price depends on the size and placement of the viewing area.
Viewing are size means more window treatment or rear projection screen. Placement or location determines the projector
specs and type of rear projection screen used. Are you after a holographic effect? Maximum contrast? Maximum brightness?
How will the screen be used? Pictures? Type (Messages)? Video? All the above?
Will you want to use or create your own content, or do you need us to produce content for you? Do you have a specific plan for how much and how often you will use the system, how many hours and what hours per day? Do you want to be able to load your own content manually, or do you want us to manage the system for your remotely?
Do you want to turn it on and off, or do you want it programmed?
There are a lot of considerations. This is not a one-size-fits-all proposition.
The answer to the cost question is either "too much for you", or "incredibly cheap." It really depends of whether you have the vision to maximize this incredibly powerful new medium.
For any retailer that knows how to market effectively at the Point Of Purchase, the Looknglas system will be a watershed investment, arguably the best investment in your store that you have made in years. When used properly, WVS by Looknglas will transform your retail business and increase profits significantly.
Well, it is a necessary question, but out of order. The real question is, "what will this do for me?"
Or how about, "How will this make/save me money?"
Or about 100 other more pertinent, important questions.
Digital Windows or Window Video Systems (WVS) by Looknglas are definitely affordable, but the price depends on the size and placement of the viewing area.
Viewing are size means more window treatment or rear projection screen. Placement or location determines the projector
specs and type of rear projection screen used. Are you after a holographic effect? Maximum contrast? Maximum brightness?
How will the screen be used? Pictures? Type (Messages)? Video? All the above?
Will you want to use or create your own content, or do you need us to produce content for you? Do you have a specific plan for how much and how often you will use the system, how many hours and what hours per day? Do you want to be able to load your own content manually, or do you want us to manage the system for your remotely?
Do you want to turn it on and off, or do you want it programmed?
There are a lot of considerations. This is not a one-size-fits-all proposition.
The answer to the cost question is either "too much for you", or "incredibly cheap." It really depends of whether you have the vision to maximize this incredibly powerful new medium.
For any retailer that knows how to market effectively at the Point Of Purchase, the Looknglas system will be a watershed investment, arguably the best investment in your store that you have made in years. When used properly, WVS by Looknglas will transform your retail business and increase profits significantly.
Friday, June 4, 2010
Going Green
"Green"!
It's a critical watchword for many corporations these days. The drive towards eco-conscious business practices and investment in green technologies, and practices, such as recycling and replacement of equipment in favor of more environmentally friendly systems is more intense than ever.
Most signage today is still in the form of replace-able hard copy. That is, posters and banners made of either paper or vinyl (petroleum based products) and designed to be discarded and replaced. That's a lot of oil for the vinyl, and that's a lot of trees for the paper.
Window Video Systems are Green Signage. WVS is the ultimate "replace-able" or re-usable signage. In fact, you don't replace anything except a lightbulb on an infrequent basis. The rest of the system does away with posters and banners as it puts signage images directly onto windows and glass panes. Once installed, the system need never be replaced, allowing constant new messages without any need for banners or posters or waste.
LCD screens are not particularly green, except that they are recyclable. But they require a good deal of energy to produce, and especially, to recycle. Hopefully they are not merely thrown out. But if they are discarded, LCDs in the landfill are not a good thing for the environment.
So in Signage and Display, let's go green. Let's eliminate as much paper and vinyl (petroleum product) waste as possible, with Green Signage from Looknglas.
Go green with Window Video Systems from Looknglas. The Window Of Opportunity is here.
It's a critical watchword for many corporations these days. The drive towards eco-conscious business practices and investment in green technologies, and practices, such as recycling and replacement of equipment in favor of more environmentally friendly systems is more intense than ever.
Most signage today is still in the form of replace-able hard copy. That is, posters and banners made of either paper or vinyl (petroleum based products) and designed to be discarded and replaced. That's a lot of oil for the vinyl, and that's a lot of trees for the paper.
Window Video Systems are Green Signage. WVS is the ultimate "replace-able" or re-usable signage. In fact, you don't replace anything except a lightbulb on an infrequent basis. The rest of the system does away with posters and banners as it puts signage images directly onto windows and glass panes. Once installed, the system need never be replaced, allowing constant new messages without any need for banners or posters or waste.
LCD screens are not particularly green, except that they are recyclable. But they require a good deal of energy to produce, and especially, to recycle. Hopefully they are not merely thrown out. But if they are discarded, LCDs in the landfill are not a good thing for the environment.
So in Signage and Display, let's go green. Let's eliminate as much paper and vinyl (petroleum product) waste as possible, with Green Signage from Looknglas.
Go green with Window Video Systems from Looknglas. The Window Of Opportunity is here.
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