The Prince and the Pauper

"Content is King!"

So says everyone.  Except the majority of business decision-makers, who tend to fasten on hardware and software and price.  They can't help it; they just gotta know "how much will this cost me?"

For any DOOH or other digital signage display, the content is critical.  With all the advances over the past 5 years or so, the issue of high-quality content is still a tough one, because, face it, true creative costs something.

Example: I just spoke with a major international brand that is installing a very large, multi-tile video wall in their corporate Headquarters lobby, where everyone will see it.  Great idea!

But they decided, for content, they will go with their in-house app-designer because they don't have a budget for content.  Now, keep in mind, this company manufactures key components for digital displays.  They are a major player.

Ya gotta be kidding me!!!  You have budget to install a very large multi-tile video wall, but you forgot to allocate ANY budget toward content???!!!

So much for "Content is King."  Truth is, for so many otherwise smart business decision-makers, content is an ugly step-child, neglected and unwanted.  Shoot, the content should just come with this great hardware, right?

So the King, the prince, is actually a pauper.  No one will give him a dime.

When was the last time you saw a truly engaging, stop-you-in-your tracks digital display?  Uhh, let me see.... you don't really see them very often, and the reason is, decision-makers focus on hardware and widgets.  Something they can negotiate hard.  Something they can commoditize.  But the all-important content, the message, the thing that actually makes people move, THAT is too expensive, don't have a budget for it, we'll do it in-house.

This is a major reason why this industry doesn't rocket forward.  The value (content) is a tough sell.

People, please: Set budget for this critical component of your display implementation.  If you're a systems seller, or a software seller, or an integrator, get the client to put some cold hard cash value towards their implementation's content!  It will make you look good, and they'll stand a better chance of getting the true value out of their purchase that they intended.  And you'll sell more.

Driving Retail

Digital Mannequin, screens in the window, digital signage a point of purchase, all should do more than display if you want return on your investment.

This video illustrates how the window display attracts attention, while larger in-store screens demonstrate specific sales promos.  This method creates the excitement of dynamic motion-display, attracting customers' eyes and attention, motivating them to initial action (coming in the store,) then to buying action (promotional offer at point of purchase.)  At this point, a "customering" offer can be made, text or QR coupon redeemable with the next purchase, or other reward-based promotion.

The important thing is to always include a trackable, measurable call to action.  This is where creating that engaging, dynamic customer experience is possible, where the opportunity to create and strengthen a bond in one single line of messaging and action.

Powerful!  And profitable.  Get your systems, images and messages coordinated and keep them moving in a business-oriented direction.  That's where the money is.  That's where the provable power and life-pulse of Digital Signage is.

Split Screen = Divided Loyalties

I know this has been addressed before by other of my fellow curmudgeons keeping an eye on the doings in DOOH.  Yet the issue remains:

More than one message per screen diminishes the effectiveness of the whole.  The infamous "L".  A main screen, with a column on the right or left side, accompanied by a lower banner across the entire bottom of the screen, often with a data stream.

Two words:  TOO BUSY!

I know this will not stop anyone from using this screen configuration.  I know it will not stop the average ad salesperson from trying to sell all those different screen opportunities.  But people, please, listen: as a visual layout, this absolutely blows!

The next time you see a digital screen in the marketplace, if it has this layout, I want you to consciously try to notice whether your own eye finds it easy to take in all the messages, images and data that this format presents.  I already know the answer.

I totally agree that all of the small screen should be utilized; just not in this manner.  This is a content creation issue.  This is an issue of actually thinking about your viewer, and caring about whether they will care.  Your content better be interesting and relevant.  It better grab their attention and deliver the "goods" (message) in a meaningful, useful way, or you risk committing the deadly sin of diminishing (or even completely immasculating) your own medium.

Focus on the want/need/interest/preference of your target viewer.  Spend some serious time and money on your content development.  You might make a little money this month with a poor ad campaign on behalf of your clients, but not next month.  If it does not work, they will not continue to buy.  If your network does not produce the desired effect (usually some measurable business-related result) your clients will stop buying and go elsewhere.  There are too many opportunities and options available to their ad dollar.

There may (on rare occasions) be legitimate times to utilize a split screen, but I can't think of what they are off-hand.  Don't divide your screen (message).  Better to shorten your ad units and ad more inventory, than to have multiple disparate messages on one screen at the same time.

Screens on the Machines

By now you've grown accustomed to the screens at the gas pump.  Old news.  But for DOOH people, good news.  The premise is screens in high traffic areas for the purpose of creating advertising opportunities, and cash flow.  I personally have not been a fan of the screens on the gas pumps so far, because the messages I have seen are useless and irrelevant to me.

But what if those messages were actually INDISPENSIBLE?!!!  What if they provided me with essential information?  Not weather, not a promo for a tv program, or some other lame thing.  But something really important and relevant to me?  Then I would probably be interested in a heartbeat.  The point is not the screens or the gas pumps.  The point is the CONTENT.  The Message!

I am certainly not the first to beat this drum, and I won't be the last, but I will beat this drum nonetheless!  DOOH has so much potential to drive traffic and sales.  To promote. To inform.  To sell.  As DOOH providers we need to be more strategic about what we allow on our networks and our screens.  I understand the need to get money in the door, but let's push for something more.  Let's strategize engagement, and interactivity.

I work with a provider of content, Phase 3 Digital, that create and strategically distribute content and campaigns.  We have recently brought a network of phone banks in airports online, with the first 2 of many airports, Denver and Palm Springs.  Instead of pay phones, these phones provide free calls in the US and Internationally.  But each phone also has a digital screen with sale-able content, as well as 5 buttons for direct connect to any client.  In other words, a car rental agency can buy one of the buttons. Or a ticket company, etc.  So the air passenger is walking along and needs to make a call but his cell phone is dead.  He can charge his phone at this phone station while he makes a free call, and as he does so, he is facing a screen showing ads for hotels, events, destinations, offers, etc.

Bingo.  Automatic engagement.  Direct connection.  Target audience.  This is exactly the type of indispensible opportunity that DOOH must offer.

By the way, advertisers, the very first day online 2,000 people made calls on those phones!

We are also working with a vending machine company whose machines all feature video screens.  Same thing:  the viewer has an immediate engagement opportunity.  Powerful.

Gas pumps.  Airport phones.  Vending machines.  Store windows.  Get the message out, and get engaged.

Ahead of the Game

Some ideas are just a wee bit ahead of their time.  If you're a techno-geek/gadget fan, if you scour Mashable daily for cool new technology breakthroughs and products, if you're always looking for the next new cool thing, then you already know this:  Technology always far outstrips the marketplace's willingness or ability to adopt.  That may never have been truer than today, with a worldwide recession keeping a damper on things, at the same time as unprecedented tech advances continue to come around the bend.

This blog being about DOOH generally, and Window Video Systems (projected digital signage) in particular, I am pleased to announce that the reasons why WVS has not caught on faster in the retail space are starting to disappear.  Sheer unfamiliarity is the least of these, and the proliferation of screens of all types being used for display has blown that one away.  But for WVS, one big problem has been cost of ownership (projectors aren't cheap, and they're not cheap to maintain when you want to run them 24/7 or even daily.)

A constant stream of upgrading projectors is addressing this, with smaller and smaller projectors getting brighter and brighter.  Costs are likewise coming down.  Most importantly, new projection lamp technologies are directly affecting the issue of lamp life and/or lamp replacement, for the better.

Another issue has been a general lack of expertise in terms of creation, deployment and management of content for WVS systems designed for retail use.  This is also an area where costs have been somewhat prohibitive for higher-effect content look and execution.  I can happily report that Looknglas is bringing increasing expertise and flair to the content creation and management issue.  Better method, as well as efficiencies are on the way.

What this means is, Window Video Systems for retail are more easily available in terms of cost, price and content creation/management than ever before, by a significant increment.  Bottom shelf pricing of systems, attainable by even the humblest retailers, will be a welcome development for the retail sector, and should contribute to a continuing transformation of retail display, messaging, and customer experience.

The Great Thing about TV in your window

Although LCD screens are becoming more and more ubiquitous in the retail environment, it is still somewhat novel to see an LCD mounted in a store window.  Even more novel is seeing one with anything compelling or interesting.

Having already done enough nitpicking at the shortcomings of many DOOH and DS displays in terms of their content and messaging, let me take the opposite tack:

If you've got a screen up, AT LEAST YOU'RE IN THE GAME!!!

You can't talk on the phone unless you dial.  You can't watch a good movie unless you get out to the theater or put something on your tv screen.  And you can't create an exciting digital display unless you get started.  Sure, everyone's seen LCD screens everywhere.  Sure, much of the content isn't that great.  But YOUR content will never be great unless you get the delivery system installed, and start using it!

Digital Signage, in nearly all forms, has the potential to be extremely powerful, because it is change-able, manipulatable, with endless possibilities.  And those message possibilities are, typically, cost effective.  You can get them up there quickly, without hanging signage, without ladders, and without delay.  If one campaign isn't "working", DS lets you get the next one up there instantly.  There's no sitting around thinking about it.  You develop campaigns as you get the ideas and implement them sequentially whenever necessary, eliminating the immense waste of LOST TIME!  And there is nothing more expensive than LOST TIME.

You think that by not getting around to changing your ineffective display, by not making an immediate investment in your message (whether financially, or investing the time and effort to implement a more effective display campaign) that you are somehow saving money???  WRONG.  The cost of that lost opportunity, or worse, business driven away to your competitors by your poor display, is perhaps the greatest threat to your business.

Digital Signage in your window is not only your friend, it is your very powerful friend.

For non-digital signage and messaging, that inability to change quickly and inexpensively is costing you.  Get your DS working and keep it working.  There is no more powerful marketing tool available in display than Digital Signage.  Invest in strategy and image delivery.  Focus on your selling proposition and how to enhance or re-create it.  Get the Message working!

It's Customer Experience, Stupid!

20 years ago or so, Dick Morris reputedly uttered the famous words to a campaigning Bill Clinton, "It's the economy, stupid!"

Something similar, albeit a little more complex, could be said to retailers the world over.

Online retailing has certainly changed the retail game, but brick and mortar retailers still have the opportunity to flex their power over online purchasing via the age-old method:  Customer experience.

It's the Customer Experience, stupid!

Hellooo retailers!  Are you listening?  There are 4 other senses to address, to sell, besides just visual, and sometimes audio (online.)  There are taste, touch, smell, and the overall sensory experience of being in the modern marketplace.  People still want to have more than just a "virtual experience".  That has been proven in spades, vis a vis, Apple stores.

You have the advantage, the upper hand!  Use what's at your disposal:  DOOH, in all its forms.
Lots of talk is swirling around mobile, and mobile commerce, but DOOH is a medium that can tie other media together, such as mobile and online.  It can, and should, all integrate.  There is far more than just putting LCD screens, or video walls, or interactive projected displays to work.  Far, far more.  Use your locations, and your DOOH to drive traffic, to introduce new selling propositions, to drive mobile (QR, and especially text coupons, offers and promos.)

Adoption comes in fits and starts.  DOOH must continue to make itself more retail-available.  This means both pricing and ease of implementation, management, everyday use.

Being very self-serving, I offer window video systems as a great example.  Messages, writ large, directly on the front window, displaying and then offering a sales proposition.  Intriguing, and then enticing (text coupons, POS promo offers.)  So much is available, so many possibilities.  Get with a strategic integrator and get your strategy going.  The ability to drive traffic and measurable ROI is here, and it can be very cost effective.  The only time DOOH fails in terms of ROI, is when the objectives are not clearly defined, and the method for achieving ROI not executed well.

If you have a great selling proposition, get it up there on DOOH and watch the sales in your brick and mortar store climb!  DOOH allows the power and flexibility to create both an intriguing customer experience, and a satisfying purchasing experience as well.  Combining the two is the key to the coming brick and mortar retail revival.

Transparency is Power

"Transparency is Power".

Some people might dispute that, and say that secrecy is power, but I digress.  What I am talking about is in a Display sense.  This video shows a really nice piece of technology by Samsung that is a transparent LCD screen.  When place in front of a product it allows messaging about that product while keeping the product itself front and center.

Great concept!  Super cool looking, intriguing, and if you put the right information and inducement on that screen, you'll sell a lot of whatever product is behind it.

Of course, this is what projected digital signage does for you as well, except it's more "green" and can go larger than the display screen this video depicts.  Probably a lot less money too.  But putting your display and sales messages directly on your display window in conjunction with the product display provides a layer of communication and potential interaction that is epic.  Display is becoming more and more about interactivity.  Interaction is what makes your relationship to customers "sticky".  Get in the dialogue.  The technology is there, and Window Video Systems (WVS) are very affordable and very available, and very flexible.

Be more transparent.  Get the look.  Get the content.  Get the interactivity.  The window of opportunity is here.

Don't Send a Boy to do a Man's Job

There is an old proverb that says that sending a message by the hand of a fool is like cutting off your own feet.

This is equally true when you blindly trust your messaging (digital signage content) to whoever, delegating to a third-party service or a lower-level employee, leaving that all-important strategic job to someone with no vested interest or motivation for the profit-producing necessity of your message.

Your message is what people will think of you.
Your message is all people know about what you want them to do.
Your message (including your display) is the primary information a prospective customer has, in order to make a buying decision!

Why would you delegate that?  The classic thing business people do is to neglect their message, in favor of "getting things done".  Well, you ain't gonna get much done without customers buying, and they're not going to buy unless you convince them with your message in all its facets.

When I walk through a mall, or surf online, I want to know why I should buy.  I want to know what you're offering.  I want to know what's better about your product, or offer.  I want to know if you know what you're doing or if you're fly-by-night.  I want to know what kind of value I'm getting.  I want to know what's in it for me.

Too often, when you delegate your company messaging, those questions don't get answered, and then you don't sell as much, or make as much, because you delegated your messaging to someone who doesn't understand or value your priorities.

Digital Signage ISN'T ABOUT THE HARDWARE, the screens, the software, the brightness, etc.  Those are all important, but only in that they are a part of delivering YOUR MESSAGE effectively!  If you use DS or DOOH, then watch your messaging carefully, measure it, and revise it, hone it, until it performs.  Watch it like a hawk, and use it to produce measurable results!  Devise a method (I'm not telling you to run out and buy more equipment or software) for tracking, measuring, and understanding the results of your display system.  DS and DOOH are money-making machines when properly implemented.

Your DS messaging is a job that, if you do delegate it, you must oversee carefully and demand a result from.  DS and DOOH are extremely powerful tools, but make sure they are used to the effect you desire.

We advocate a direct selling proposition and call to action, the result of which can be tracked exclusively to your DS or DOOH display, and measured.  For example, if you provide a text coupon, be sure that it is tracked accurately.  Don't just throw a video loop on there and forget about it.  Make sure that message looks how it is supposed to look, gets where it is supposed to go, and does what you intend it to do.

How Important is "Easy" Content?

Everybody likes great-looking content.  It's fun, interesting, adds a little spice to life and to the experience.

Management loves effective content.  Prove-able ROI is a powerful thing.  Just knowing your message is producing sales is a wonderful feeling for a small business owner or company manager.

When you get great-looking and effective in the same package, it's approaching Digital Signage Messaging Nirvana.  But the next level of Nirvana might be, "Easy to Use".

That sounds nice, but tough to attain, alongside the first two.  So, I've got a question:  How important is Easy to Use?

As a retailer thinking about using projected Digital Signage (Window Video Systems) on your storefront, if you were to purchase such a system:

Would you want to create your own messages?
Produce your own images?
Would you want a selection of images from which you could choose?

Or would you want someone else to do that for you?

What is your "ideal" Signage Message "method"?  Do-it-yourself, or have the professionals handle it?  Please comment.  Thanks!

Commercials on your Storefront Window

"Commercials" is a term often viewed negatively.  Understandable, when your favorite tv show is interrupted after less than 5 minutes by the same spot you just saw last commercial break, and the same one you saw in the break before that.

But commercials are good; for those of us in business, they are our friend, and when well done, they sell.  They move product.  They promote brand, they inform, they excite commercial activity, get people looking, trying, shopping, buying, buying, buying.  That's what we all need right now, right?  Commercial activity--commerce, transactions.

Yes, commercials are definitely our friends, and especially to those in retail.  Retail clothing cries out for, demands, commercials---well produced, interesting, curiosity inspiring, intriguing, motivating.  Life and business, without intrigue, would be bland indeed, and not very productive.  It's the intrigue, the interest, that keeps the spice in life and in business.  And buying (selling) is what really spices up business!

That's why you WANT a commercial on your storefront window.  Life-size, dynamic, in-your-face.  Digital signage is trying to get there, but it uses the same old "screen" format;  same old "tv" look.  Most retailers with LCD screens installed leave the shopper/viewer with the impression that they got someone to hook up a tv in their store.  Whoop-dee-doo.

Put it on the window!  Directly on the window glass!  Wow, now that is cool.  Look again at Digital Mannequin video Youtube, and the Oakley store video featuring Looknglas' Window Video System.  Projected commercials on glass are awesome, powerful, and will move people to buy when accompanied by the right sales proposition.  Window Video Systems by Looknglas:  get selling!  The Window of Opportunity is here.

Going Green Part 2

In an earlier post, I talked about how Window Video Systems are "Green" in that they don't require posters or vinyl.  Think how many trees are used up by posters, and how much petroleum is used for vinyl signage.  Now I'm not the greenest guy on the planet, but I know these are important issues to many people, and especially to corporations and the government.

Window Video Systems just gained even more "Greenage":  We are using LED projectors now in many cases, which means, lower power consumption, far less heat production, longer lasting projectors due to fewer lamp exchanges, and best of all, lamps with no mercury!  Wait, no, even more best of all:  Lower price!  Let me say that again:

Green!
Low power consumption!
Less heat!
Lasts longer!
No paper waste!  (Or cost!)
No vinyl waste!  (Or cost!)
500% fewer lamp replacements!
No mercury!
LOWER PRICE!

I think I'm becoming more of a "greenie"!  The window of opportunity is here.

Retail Display - Looking Through You 2

Sometimes I get so caught up in my brilliant thoughts that I omit some real important, real basic things.

This is one of those times.

In retail display it's important to remember why stores have windows; it's so people can see in, see display, see product. So, drafting off my last post, holographic Window Video Systems allow you to add signage, messaging and display in your window without necessarily sacrificing the purpose of the window itself; that is, to see through and get a sense for what's inside. Herein is part of the excitement of WVS: Messaging in "thin air". The passerby (potential customer) sees the window display, and then sees a message appear, and then disappear or change. Wow! Now you got their attention. Now's the time to sell them with your best sale item, promotion, USP.

Holographic store window displays: Caught you looking!

Integration: Mix and Match, Or...?

I've been getting questions about whether Looknglas systems can integrate with other systems or components.

Some have already invested in components, a screen here or there, and Digital control system, software or player. The question is basically coming from the standpoint, will this piece of hardware work with that one, or will this software control system work with those projection systems?

I guess the answer is, uhh, maybe.

The reality is that there are a great many components and software/hardware platforms out there. Digital Signage is a big fat generality. Theoretically, a lot of the stuff out there will work with a lot of the other stuff. You can't really know for certain about how anything works for or with anything else in a certain environment, for a given purpose, (with whatever content and look you envision,) until you evaluate and test. Assembling a Digital Signage or Display system isn't all that simple, because it's not just a gathering of technology hardware. Like with all serious business investments, a properly implemented system is a matter of goals and objectives, tailored specifically to the clients wants, needs and operating environment.

Digital Signage is really about your message, or how you want to communicate (talk) to your target audience. So you want to talk to them? Let's talk.

Driving the Auto Dealership

Car dealers, like most everybody, are down lately. This darn recession isn't going away anytime soon, and a significant chunk of their market has been taken away from them. Still a lot of people out there buying cars, but not enough to go around and keep everyone fat and happy.

Competition is fierce for the attention, for the interest, for the "mindshare" of the buyers that are there. Your product has to be good, your people have to be good, and your dealership has to look even better.

Window Video Systems (WVS) by Looknglas take the dealership experience to a whole new level. Light up your windows with your product images in color and motion. Remind customers of your features and benefits. Entice them with your offers and promos. Affirm them in their decision to consider and buy your cars. These days, it's not just about good product or salesmanship, it's about the experience. Digital Windows, Digital Banners, Digital Posters, even Digital Mannequins and Digital Salespeople can and will add to the intrigue and excitement of the sales environment. There are few products more technologically sophisticated than a new car; Window paint, posters, and floppy inflatable men don't do the product justice.

Window Video Systems in Auto Dealerships make for a more enjoyable, and successful, sales environment. With some studies showing Digital Signage increasing point of purchase sales by as much as 170%, Widow Video Systems are an investment that can provide significant Return on Investment and increased profitabiity.

Selling WVS: Know Your Market, Know Your Strengths

We have get inquiries from all over the world about our Window Video Systems: Digital Mannequin, Digital Windows, Digital Banners. Everybody loves WVS. Some think it's alchemy; some think anyone can do it. Some think the world will beat a path to their door if they can just secure the rights to market our proprietary systems in their country, region or niche.

WVS will transform messaging and display in the retail space in particular, but other venues as well. But understanding the strengths and limitations of WVS, where it works well and where it won't is essential to making money with WVS.

Remember, it's hardware, content, proper installation, and method. It's knowing the value and potential for Return on Investment that wins the game and makes money.

Launching a new media is not for the weak of heart.

Everybody likes what they see, but not many really understand exactly how it will benefit them, and when you are selling WVS, it's up to you to demonstrate that. Fortunately, the data on how Digital Signage affects sales, is starting to come in. Walmart reported across the board increases in all segments of their lines. And I don't even think they are as effective in their method as they could be (like not incorporating WVS!) It isn't hard to imagine how better display and motion-enhanced, changing sales and promo messages can have a huge impact on the selling/buying environment in retail.

So before you contact us, know your market, your segment, and how you plan to use WVS to make a profit for your clients. There is more to the potential than just a hardware sale.

Going Large

One of the greatest advantages of projected digital signage like Looknglas' Window Video Systems (WVS) is the ability to message directly onto a window in large size.

The competition, (LCDs and LEDs) are less exciting, and in large size, more expensive and more cumbersome. WVS provides large size, an exciting presentation (converting storefront windows into Digital motion billboards) lower power consumption and lower cost.

Talking with my friend Tom Gullo, of TJG Signs, he mentioned a new player device from Corn Digital that allows splitting and synchronizing of digital images on a delivery medium.

For projection, this means that an even larger, brighter image is possible, by duplicating lower cost projectors to gain more lumens, or by splitting the screen image between two smaller screens (left and right) where half the image goes on one screen via the left projector and half goes on the right via the second (right) projector. The synchronized split image means a much larger total screen size for a cost.

Wow! A screen size exceeding any LCD screen with high resolution, low size/weight characteristics, low power consumption and low cost. Most important, a beautiful screen. This is just another reason why WVS projected digital signage is so superior and so exciting.

Going Green

"Green"!

It's a critical watchword for many corporations these days. The drive towards eco-conscious business practices and investment in green technologies, and practices, such as recycling and replacement of equipment in favor of more environmentally friendly systems is more intense than ever.

Most signage today is still in the form of replace-able hard copy. That is, posters and banners made of either paper or vinyl (petroleum based products) and designed to be discarded and replaced. That's a lot of oil for the vinyl, and that's a lot of trees for the paper.

Window Video Systems are Green Signage. WVS is the ultimate "replace-able" or re-usable signage. In fact, you don't replace anything except a lightbulb on an infrequent basis. The rest of the system does away with posters and banners as it puts signage images directly onto windows and glass panes. Once installed, the system need never be replaced, allowing constant new messages without any need for banners or posters or waste.

LCD screens are not particularly green, except that they are recyclable. But they require a good deal of energy to produce, and especially, to recycle. Hopefully they are not merely thrown out. But if they are discarded, LCDs in the landfill are not a good thing for the environment.

So in Signage and Display, let's go green. Let's eliminate as much paper and vinyl (petroleum product) waste as possible, with Green Signage from Looknglas.

Go green with Window Video Systems from Looknglas. The Window Of Opportunity is here.

Getting the Buy

Wouldn't it be great if you could just get people to "Buy"?

That is the dream and objective of Marketing. So many are lost in the process of marketing, where things like social networking and online marketing strategies become ends in themselves.

Real business people (that is, people who are accountable for sales and profit) prioritize "the Buy". That's where the action (and the money) is.

But you can't go from zero to "Buy". These are the steps any buyer goes through before they become a buyer:
1. Awareness
2. Interest
3. Motivation
4. Decision
5. Action
6. And finally, TRANSACTION, or "BUY".

TV is indirect. Radio is indirect. Online is mostly indirect. Social networking and social media is indirect. Direct mail is mostly indirect. Print is indirect.

Window Video Systems, (like the Digital Mannequin,) on the storefront window, and inside the store, are Direct. They are a messaging medium at the Point of Purchase. They allow the business to take a potential customer from steps 1 through 6 all at once, in just a few moments. From unaware to BUY in seconds.

That is the power of Window Video Systems by Looknglas. You move a potential customer from unaware to BUY in seconds.

That is enormous marketing power in one affordable system. That's why we say,
The Window of Opportunity is Here.

How Window Video Systems Work

We're getting more and more questions about Window Video Systems (WVS), (especially Digital Mannequin,) and how they work.

In the broad strokes, WVS is rear projection (but not always.) Window glass will not hold a projected image. When you shine a light, it goes right through the glass. So a treatment or special pane or screen is required, which will hold your projected image.

Many factors can and will affect the Digital Window displays, so the correct specifications are critical. The type of screen, size, brightness, components, install and integration, ambient lighting, content and marketing message, are all factors. And that doesn't even scratch the surface.

It is always exciting to see a window light up like a giant lcd screen (without the associated cost,) and convey advertising and marketing messages effectively. "Effectively" is the key word here.

People want a widget; a silver bullet that does everything and solves everything, and costs next to nothing. WVS are not widgets. They must be tailored to each situation and use.

Looknglas makes the medium affordable and easy to use. Entry level systems are comparable in price to large LCDs.

Customers don't go to your business to watch headlines, weather, or even music videos. Looknglas Window Video Systems, designed to convey images and messages that produce traffic, sales, and profit, are a bargain compared with most commercial LCDs. Customers have TVs at home, and they have mobile phones; they can get all that stuff there. What they want to know is what they should buy from you and why, so you have to illustrate that and convince them to buy. That's what WVS and Digital Mannequin do.

Looknglas approaches your install from the standpoint of making your WVS install do what you want it to. We pay close attention to the technical implementation, but we also prioritize the effectiveness of the content. Without the focus on effective use for marketing and sales promotion, any system will become another piece of technology that underperforms. Gadgets are cool. Results are cooler.

Window Video Systems by Looknglas: The Window of opportunity is here.