"Commercials" is a term often viewed negatively. Understandable, when your favorite tv show is interrupted after less than 5 minutes by the same spot you just saw last commercial break, and the same one you saw in the break before that.
But commercials are good; for those of us in business, they are our friend, and when well done, they sell. They move product. They promote brand, they inform, they excite commercial activity, get people looking, trying, shopping, buying, buying, buying. That's what we all need right now, right? Commercial activity--commerce, transactions.
Yes, commercials are definitely our friends, and especially to those in retail. Retail clothing cries out for, demands, commercials---well produced, interesting, curiosity inspiring, intriguing, motivating. Life and business, without intrigue, would be bland indeed, and not very productive. It's the intrigue, the interest, that keeps the spice in life and in business. And buying (selling) is what really spices up business!
That's why you WANT a commercial on your storefront window. Life-size, dynamic, in-your-face. Digital signage is trying to get there, but it uses the same old "screen" format; same old "tv" look. Most retailers with LCD screens installed leave the shopper/viewer with the impression that they got someone to hook up a tv in their store. Whoop-dee-doo.
Put it on the window! Directly on the window glass! Wow, now that is cool. Look again at Digital Mannequin video Youtube, and the Oakley store video featuring Looknglas' Window Video System. Projected commercials on glass are awesome, powerful, and will move people to buy when accompanied by the right sales proposition. Window Video Systems by Looknglas: get selling! The Window of Opportunity is here.
Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
Tuesday, October 4, 2011
Thursday, February 17, 2011
Selling WVS: Who to Leave Out
"This could work anywhere!"
It's tempting to think that way, very tempting. But probably fatal. Window Video Systems are cool, very cool.
And WVS will "work" in a large variety of venues and applications. But don't get greedy, and don't get wild. Find a niche you know, a niche whose needs you are very familiar with, where you have experience selling into, or for. Know that niche intimately, so you can USE WVS TO FILL THE NEED! That is where the money is. Not merely wowing a few diverse clients here and there. Know your chosen niche well, and develop your own ideas of how you would use WVS, particularly, to create PROFIT for your target client/user. How would you prove or demonstrate that PROFIT/return?
As mentioned in the previous post, the numbers on ROI/effectiveness of Digital Signage are coming in, and they are all good, baby. But it's up to you to know them and how they can apply to your chosen market, segment or niche.
So where do YOU think WVS will be successful? What market or segment are YOU expert in? Here are just some of the retail segments we like:
Auto Dealerships
Jewelry Stores
Retail Clothing
Design Studios
Hair Salons
Cellular Stores
Supermarkets
Electronics/Appliance Stores
Clubs
Bars
Restaurants
We could go on. Any large chain in any one of these segments would make a nice career. But you can't sell all of them, because no one can be really good at penetrating and effectively serving ALL those markets. So which do you leave out, and shich ONE would you choose?
It's tempting to think that way, very tempting. But probably fatal. Window Video Systems are cool, very cool.
And WVS will "work" in a large variety of venues and applications. But don't get greedy, and don't get wild. Find a niche you know, a niche whose needs you are very familiar with, where you have experience selling into, or for. Know that niche intimately, so you can USE WVS TO FILL THE NEED! That is where the money is. Not merely wowing a few diverse clients here and there. Know your chosen niche well, and develop your own ideas of how you would use WVS, particularly, to create PROFIT for your target client/user. How would you prove or demonstrate that PROFIT/return?
As mentioned in the previous post, the numbers on ROI/effectiveness of Digital Signage are coming in, and they are all good, baby. But it's up to you to know them and how they can apply to your chosen market, segment or niche.
So where do YOU think WVS will be successful? What market or segment are YOU expert in? Here are just some of the retail segments we like:
Auto Dealerships
Jewelry Stores
Retail Clothing
Design Studios
Hair Salons
Cellular Stores
Supermarkets
Electronics/Appliance Stores
Clubs
Bars
Restaurants
We could go on. Any large chain in any one of these segments would make a nice career. But you can't sell all of them, because no one can be really good at penetrating and effectively serving ALL those markets. So which do you leave out, and shich ONE would you choose?
Wednesday, August 25, 2010
iPhone, iPod, and the Window Video System Display
Shortly after I launched into projected Digital Signage, or Window Video Systems (WVS), I realized I needed to create a demonstration method for WVS that was portable and fast to set up. So I created this product which is now a kit that we sell for showing a Video Demonstration using rear projection.
I didn't realize I was creating a product at the time, but since then, it dawned on me how superior a larger screen for showing video or still graphics is, to say, showing your client or prospect your graphic on a computer screen. Many images just scream out for size, and the computer screen often just doesn't do justice. So the next best thing might be to run the image to a TV, or use the large conference room projector, but that is often such a hassle.
Well now, you can leverage your iPhone (that ultimate business tool) or iPod, or now, your Android phone to do Video presentations. Here is the marketing video we put together for the 2-foot Video Display screen for the iPhone.
Intrigue and Attraction are 2 of the most powerful elements of any presentation or display. This video illustrates how even in a presentation-style display, the intrigue of rear-projected images take your images from commonplace to "WOW". And it runs on an iPhone or iPod??? That's nuts! But it's really fun and potentially very powerful for more effectively conveying a sales message, or any other type of video or still graphic presentation.
This is just a small demonstrator version of the larger window video systems we are pioneering, some of which you've seen on our website or Youtube. Interested to know your thoughts.
I didn't realize I was creating a product at the time, but since then, it dawned on me how superior a larger screen for showing video or still graphics is, to say, showing your client or prospect your graphic on a computer screen. Many images just scream out for size, and the computer screen often just doesn't do justice. So the next best thing might be to run the image to a TV, or use the large conference room projector, but that is often such a hassle.
Well now, you can leverage your iPhone (that ultimate business tool) or iPod, or now, your Android phone to do Video presentations. Here is the marketing video we put together for the 2-foot Video Display screen for the iPhone.
Intrigue and Attraction are 2 of the most powerful elements of any presentation or display. This video illustrates how even in a presentation-style display, the intrigue of rear-projected images take your images from commonplace to "WOW". And it runs on an iPhone or iPod??? That's nuts! But it's really fun and potentially very powerful for more effectively conveying a sales message, or any other type of video or still graphic presentation.
This is just a small demonstrator version of the larger window video systems we are pioneering, some of which you've seen on our website or Youtube. Interested to know your thoughts.
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