Car dealers, like most everybody, are down lately. This darn recession isn't going away anytime soon, and a significant chunk of their market has been taken away from them. Still a lot of people out there buying cars, but not enough to go around and keep everyone fat and happy.
Competition is fierce for the attention, for the interest, for the "mindshare" of the buyers that are there. Your product has to be good, your people have to be good, and your dealership has to look even better.
Window Video Systems (WVS) by Looknglas take the dealership experience to a whole new level. Light up your windows with your product images in color and motion. Remind customers of your features and benefits. Entice them with your offers and promos. Affirm them in their decision to consider and buy your cars. These days, it's not just about good product or salesmanship, it's about the experience. Digital Windows, Digital Banners, Digital Posters, even Digital Mannequins and Digital Salespeople can and will add to the intrigue and excitement of the sales environment. There are few products more technologically sophisticated than a new car; Window paint, posters, and floppy inflatable men don't do the product justice.
Window Video Systems in Auto Dealerships make for a more enjoyable, and successful, sales environment. With some studies showing Digital Signage increasing point of purchase sales by as much as 170%, Widow Video Systems are an investment that can provide significant Return on Investment and increased profitabiity.
Showing posts with label window paint. Show all posts
Showing posts with label window paint. Show all posts
Tuesday, March 29, 2011
Wednesday, March 24, 2010
Digital Mannequin - Tonic for Retail Display
The Digital Mannequin, exclusive product concept of Looknglas Window Video Systems, will put the retail industry on its ear. The Digital Mannequin is a projected window front display that allows the retailer to put a live looking model right on the window, modeling clothes, accessories, etc.
The Youtube videos above illustrate it pretty well. What they don't illustrate is how easy the product is for the retailer. There is no training involved, and installation is done in one day. The retailer only need supply the video or still photography. Well, actually, they don't because Looknglas can provide video and production services as well. So the retailer really doesn't have to do anything.
Brainchild of Darren Porter, video genie and Grand Poobah of DGP Films and Raging Nation Productions, and myself, Ed Personius, mad scientist marketing/advertising innovator, we formed Looknglas and created the Digital Mannequin out of the Window Video System product. Digital Mannequin lets clothing retailers finally put their goods on the front window in a way that absolutely stops shoppers in their tracks, and allows the store to display more product with pricing or promo messaging that will literally drag the shoppers into the store. Sheer genius!
Granted, Digital Mannequin in Victoria's Secret makes us a little nervous. Ok, maybe really nervous, but we trust their good judgement and honorable intentions. And hey, malls can use some sizzle. A lot of sizzle, which is good, because Digital Mannequin is a sizzling product.
The Youtube videos above illustrate it pretty well. What they don't illustrate is how easy the product is for the retailer. There is no training involved, and installation is done in one day. The retailer only need supply the video or still photography. Well, actually, they don't because Looknglas can provide video and production services as well. So the retailer really doesn't have to do anything.
Brainchild of Darren Porter, video genie and Grand Poobah of DGP Films and Raging Nation Productions, and myself, Ed Personius, mad scientist marketing/advertising innovator, we formed Looknglas and created the Digital Mannequin out of the Window Video System product. Digital Mannequin lets clothing retailers finally put their goods on the front window in a way that absolutely stops shoppers in their tracks, and allows the store to display more product with pricing or promo messaging that will literally drag the shoppers into the store. Sheer genius!
Granted, Digital Mannequin in Victoria's Secret makes us a little nervous. Ok, maybe really nervous, but we trust their good judgement and honorable intentions. And hey, malls can use some sizzle. A lot of sizzle, which is good, because Digital Mannequin is a sizzling product.
Monday, March 22, 2010
The Ultimate Retail Signage and Window Display
The video below illustrates what Window Video Systems, and Projected Digital Signage can look like in your business. The video is compliments of my partner and video genie, Darren Porter, who is a videographer, producer, and all around radical creative dude-guy.
Talking to your customers and potential customers about the best of what you have to offer is the essence of signage and marketing itself. You have to do it, and you have to do it well. Window Video Systems help you do that better.
Digital Window Display
Digital Banner
Digital Poster
Digital Mannequin
Get 'em. You can definitely afford it, and you probably can't afford not to. In retail, it's time to step up. You improve or die. This should be a no-brainer.
The Window of Opportunity is Here.
Talking to your customers and potential customers about the best of what you have to offer is the essence of signage and marketing itself. You have to do it, and you have to do it well. Window Video Systems help you do that better.
Digital Window Display
Digital Banner
Digital Poster
Digital Mannequin
Get 'em. You can definitely afford it, and you probably can't afford not to. In retail, it's time to step up. You improve or die. This should be a no-brainer.
The Window of Opportunity is Here.
Friday, March 12, 2010
Retailers - Step Up!
It's about time retailers started becoming more aggressive about real change. Not just changing displays, or ordering a new set of posters; that's tantamount to rearranging deck chairs on the Titanic. With something close to the same consequences.
I am talking about really significant change in how you display and message. That is why we started Looknglas Window Video Systems: To usher in an entirely new medium for retailers to exploit and change the way they do business.
Customers will buy if you show them your best product, and your best selling proposition. It's that simple. Either you have product that is important and relevant, or you don't. If you do, then displaying it the same old way, will not sell more product.
You must put more product, in a more compelling way, on display RIGHT NOW, and change it up tomorrow. Competition is moving too fast. You must improve the buying experience, otherwise customers will go elsewhere, or just not spend their money. You must message to them, relate to them, bribe them, entice them, cajole them, reason with them, excite them, and service them.
You have to do it in a compelling way. Dummies in the window doesn't quite do it anymore. This is the hi-tech age, and dummies are hundreds of years old, static, and uninteresting. Put a live model in your window, or better (cheaper anyway,) put a Digital Mannequin in your window. Or a large-scale Window Video System (Digital Window Display.) These are large, colorful, moving, and changeable from one moment to the next. You can literally change campaigns in the middle of the day.
Wow them. Bowl them over. Intrigue them. Invite them. But just don't bore them with the same old stuff.
Looknglas, the Window of Opportunity is Here.
I am talking about really significant change in how you display and message. That is why we started Looknglas Window Video Systems: To usher in an entirely new medium for retailers to exploit and change the way they do business.
Customers will buy if you show them your best product, and your best selling proposition. It's that simple. Either you have product that is important and relevant, or you don't. If you do, then displaying it the same old way, will not sell more product.
You must put more product, in a more compelling way, on display RIGHT NOW, and change it up tomorrow. Competition is moving too fast. You must improve the buying experience, otherwise customers will go elsewhere, or just not spend their money. You must message to them, relate to them, bribe them, entice them, cajole them, reason with them, excite them, and service them.
You have to do it in a compelling way. Dummies in the window doesn't quite do it anymore. This is the hi-tech age, and dummies are hundreds of years old, static, and uninteresting. Put a live model in your window, or better (cheaper anyway,) put a Digital Mannequin in your window. Or a large-scale Window Video System (Digital Window Display.) These are large, colorful, moving, and changeable from one moment to the next. You can literally change campaigns in the middle of the day.
Wow them. Bowl them over. Intrigue them. Invite them. But just don't bore them with the same old stuff.
Looknglas, the Window of Opportunity is Here.
Tuesday, February 23, 2010
Why Retail Needs Window Video Systems II
"I am told that the clinical definition of insanity is the tendency to do the same thing over and over again and expect different results."
Whoever said this, might have been having a prescient moment, contemplating the current state of retail in the US. What seems to pass for creativity in display is video screens playing music videos. Many clothing retailers have perfectly good product, some of it really good, that goes unsold because they cannot attract enough customers.
Yet retailers continue to do the same old things, display-wise, over and over again, while watching their sales go down, and their competition (online retailers) eat their lunch.
Many are targeting a "younger demo", but the problem is that younger demo is extremely distracted, and putting your clothes on mannequins in the store window or interior simply does not attract attention to the product when your prospective customers are busy texting or talking or surfing on their smart phone.
HELLOOOHHH! Something bigger, better, more interesting and attention grabbing is due. Like yesterday.
Window Video Systems bridge this technology chasm between retail clothier's product and the technology-fascinated target audience. WVS brings the product to life, a la the Digital Mannequin. Digital Mannequin puts the clothes front and center, and displays them on moving "live" models so you can actually have an idea what they will look like on YOU.
Displaying clothing by hanging it on a rack, or even in the window, or putting it on a dummy, just won't cut it. It will not attract the eye, because, again, the target is already distracted, and the mall environment is already crowded with many of the same such displays. Your clothing cannot compete for attention all by itself!
Retailers need not limit themselves anymore, since Window Video Systems can provide all the flexibility they could want and then some. The Digital Mannequin provides superior "real life" display of the product, while simultaneously allowing the retailer to create sizzle with a myriad of potential effects, such as different backgrounds, the model moving, changing poses, acting natural, pricing, promos, and offers displayed alongside the model, etc., etc., etc. The potential for much more diverse types of messaging is there.
More importantly, the potential to completely transform retail store marketing and messaging into a strategy for producing direct and trackable sales results, just went through the roof.
Looknglas Window Video Systems exists to help retailers design their own cutting edge strategy for more effective POP display and Direct Response store marketing.
Whoever said this, might have been having a prescient moment, contemplating the current state of retail in the US. What seems to pass for creativity in display is video screens playing music videos. Many clothing retailers have perfectly good product, some of it really good, that goes unsold because they cannot attract enough customers.
Yet retailers continue to do the same old things, display-wise, over and over again, while watching their sales go down, and their competition (online retailers) eat their lunch.
Many are targeting a "younger demo", but the problem is that younger demo is extremely distracted, and putting your clothes on mannequins in the store window or interior simply does not attract attention to the product when your prospective customers are busy texting or talking or surfing on their smart phone.
HELLOOOHHH! Something bigger, better, more interesting and attention grabbing is due. Like yesterday.
Window Video Systems bridge this technology chasm between retail clothier's product and the technology-fascinated target audience. WVS brings the product to life, a la the Digital Mannequin. Digital Mannequin puts the clothes front and center, and displays them on moving "live" models so you can actually have an idea what they will look like on YOU.
Displaying clothing by hanging it on a rack, or even in the window, or putting it on a dummy, just won't cut it. It will not attract the eye, because, again, the target is already distracted, and the mall environment is already crowded with many of the same such displays. Your clothing cannot compete for attention all by itself!
Retailers need not limit themselves anymore, since Window Video Systems can provide all the flexibility they could want and then some. The Digital Mannequin provides superior "real life" display of the product, while simultaneously allowing the retailer to create sizzle with a myriad of potential effects, such as different backgrounds, the model moving, changing poses, acting natural, pricing, promos, and offers displayed alongside the model, etc., etc., etc. The potential for much more diverse types of messaging is there.
More importantly, the potential to completely transform retail store marketing and messaging into a strategy for producing direct and trackable sales results, just went through the roof.
Looknglas Window Video Systems exists to help retailers design their own cutting edge strategy for more effective POP display and Direct Response store marketing.
Thursday, February 4, 2010
How to Transform a Car Dealership
There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.
Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's reaction, and what they are thinking as they walk up.
"Wow! That's cool!"
Creating a very positive impression as your customer walks in your door is huge. The same is true for literally any retail business, and even some non-retail situations where the customer or client's first impression is essential to the transaction.
Even one Window Video System, strategically placed front and center for the customer's viewing, will create a completely different and more positive impression of the business and it's products, services, and even people. An essential key is the content of the WVS display. Video is great, movement is attractive, but a really good presentation of image along with a strong selling proposition is what drives sales and profit. I leave the marketing analysis to people who like that; numbers and data without transactions don't excite me. But this is a system and method that can and will drive sales, and dealers are starting to sit up and notice. If every window in a dealership is working to convince that customer of why buying now is a good idea, sales are going to go up. That's why we say, "The Window of Opportunity is Here."
Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's reaction, and what they are thinking as they walk up.
"Wow! That's cool!"
Creating a very positive impression as your customer walks in your door is huge. The same is true for literally any retail business, and even some non-retail situations where the customer or client's first impression is essential to the transaction.
Even one Window Video System, strategically placed front and center for the customer's viewing, will create a completely different and more positive impression of the business and it's products, services, and even people. An essential key is the content of the WVS display. Video is great, movement is attractive, but a really good presentation of image along with a strong selling proposition is what drives sales and profit. I leave the marketing analysis to people who like that; numbers and data without transactions don't excite me. But this is a system and method that can and will drive sales, and dealers are starting to sit up and notice. If every window in a dealership is working to convince that customer of why buying now is a good idea, sales are going to go up. That's why we say, "The Window of Opportunity is Here."
Tuesday, February 2, 2010
Digital Signage - The Wave is Building
When I'm surfing, it's a lot harder to catch a wave that is not yet ready to break. The key to catching a lot of waves is to get in position and paddle hard right before the wave is ready to break. If you try to catch the wave before it's about to break, you'll do a lot of paddling, and not much catching. If you try to catch it after it's already broken, the energy from the breaking crest and all the whitewater will knock you down, roll over you, and leave you behind.
You have to catch the wave just before it crests.
Digital Signage is a wave that's building, and almost ready to crest. It's almost ready to break. Looknglas, a company devoted to Window Video Systems, and rear projection, is positioning and "paddling hard" (to continue the metaphor.)
Window Video Systems are our proprietary term for what we do: We make video and moving messages appear directly on windows.
Ordinarily, if you were to try to project an image on a window, the light would simply pass through the glass and no one would notice. We treat the glass so that the glass holds the image in bright, hi-contrast, and we use various technologies to manage the projection system. In essence, you don't want a display system you have to turn on and off. Ours does that by itself. And as a retailer, you don't really want to have to become a Digital Signage manager; we do that for you. And you don't want to have to render video, or convert images, or create new moving images, you just want the thing to do what you want it to do. We provide the creative and production and management services to make Window Video Systems work. That might sound expensive, but it's really not. We have distilled the technology and methodology down to a tight, no-hassle system and service. Kind of like having a website built, updated and managed/hosted for you. Yeah, all that costs, something, but when you use it right---it's very worth it.
Looknglas Window Video Systems far outstrip posters, banners, and window paint. They are far superior to LCD screens. How? We can go much larger, and we become more inexpensive the larger we go, in contrast to LCD. We also are superior in that we provide the full array of service to make the system work well for the client/business.
Window Video Systems represent a completely new medium that will be with us for a long time to come. These systems allow for a much more accurate and comprehensive display of product, as well as sales or even educational messaging that changes and updates ongoing. Business has no category for window video systems, but they will learn to love them. This is a wave that will roll for a long time, and it's gonna be one heck of a ride.
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