Shortly after I launched into projected Digital Signage, or Window Video Systems (WVS), I realized I needed to create a demonstration method for WVS that was portable and fast to set up. So I created this product which is now a kit that we sell for showing a Video Demonstration using rear projection.
I didn't realize I was creating a product at the time, but since then, it dawned on me how superior a larger screen for showing video or still graphics is, to say, showing your client or prospect your graphic on a computer screen. Many images just scream out for size, and the computer screen often just doesn't do justice. So the next best thing might be to run the image to a TV, or use the large conference room projector, but that is often such a hassle.
Well now, you can leverage your iPhone (that ultimate business tool) or iPod, or now, your Android phone to do Video presentations. Here is the marketing video we put together for the 2-foot Video Display screen for the iPhone.
Intrigue and Attraction are 2 of the most powerful elements of any presentation or display. This video illustrates how even in a presentation-style display, the intrigue of rear-projected images take your images from commonplace to "WOW". And it runs on an iPhone or iPod??? That's nuts! But it's really fun and potentially very powerful for more effectively conveying a sales message, or any other type of video or still graphic presentation.
This is just a small demonstrator version of the larger window video systems we are pioneering, some of which you've seen on our website or Youtube. Interested to know your thoughts.
Wednesday, August 25, 2010
Wednesday, August 4, 2010
How Much Does It Cost?
"How much does it cost?"
Well, it is a necessary question, but out of order. The real question is, "what will this do for me?"
Or how about, "How will this make/save me money?"
Or about 100 other more pertinent, important questions.
Digital Windows or Window Video Systems (WVS) by Looknglas are definitely affordable, but the price depends on the size and placement of the viewing area.
Viewing are size means more window treatment or rear projection screen. Placement or location determines the projector
specs and type of rear projection screen used. Are you after a holographic effect? Maximum contrast? Maximum brightness?
How will the screen be used? Pictures? Type (Messages)? Video? All the above?
Will you want to use or create your own content, or do you need us to produce content for you? Do you have a specific plan for how much and how often you will use the system, how many hours and what hours per day? Do you want to be able to load your own content manually, or do you want us to manage the system for your remotely?
Do you want to turn it on and off, or do you want it programmed?
There are a lot of considerations. This is not a one-size-fits-all proposition.
The answer to the cost question is either "too much for you", or "incredibly cheap." It really depends of whether you have the vision to maximize this incredibly powerful new medium.
For any retailer that knows how to market effectively at the Point Of Purchase, the Looknglas system will be a watershed investment, arguably the best investment in your store that you have made in years. When used properly, WVS by Looknglas will transform your retail business and increase profits significantly.
Well, it is a necessary question, but out of order. The real question is, "what will this do for me?"
Or how about, "How will this make/save me money?"
Or about 100 other more pertinent, important questions.
Digital Windows or Window Video Systems (WVS) by Looknglas are definitely affordable, but the price depends on the size and placement of the viewing area.
Viewing are size means more window treatment or rear projection screen. Placement or location determines the projector
specs and type of rear projection screen used. Are you after a holographic effect? Maximum contrast? Maximum brightness?
How will the screen be used? Pictures? Type (Messages)? Video? All the above?
Will you want to use or create your own content, or do you need us to produce content for you? Do you have a specific plan for how much and how often you will use the system, how many hours and what hours per day? Do you want to be able to load your own content manually, or do you want us to manage the system for your remotely?
Do you want to turn it on and off, or do you want it programmed?
There are a lot of considerations. This is not a one-size-fits-all proposition.
The answer to the cost question is either "too much for you", or "incredibly cheap." It really depends of whether you have the vision to maximize this incredibly powerful new medium.
For any retailer that knows how to market effectively at the Point Of Purchase, the Looknglas system will be a watershed investment, arguably the best investment in your store that you have made in years. When used properly, WVS by Looknglas will transform your retail business and increase profits significantly.
Thursday, July 15, 2010
Going Large
One of the greatest advantages of projected digital signage like Looknglas' Window Video Systems (WVS) is the ability to message directly onto a window in large size.
The competition, (LCDs and LEDs) are less exciting, and in large size, more expensive and more cumbersome. WVS provides large size, an exciting presentation (converting storefront windows into Digital motion billboards) lower power consumption and lower cost.
Talking with my friend Tom Gullo, of TJG Signs, he mentioned a new player device from Corn Digital that allows splitting and synchronizing of digital images on a delivery medium.
For projection, this means that an even larger, brighter image is possible, by duplicating lower cost projectors to gain more lumens, or by splitting the screen image between two smaller screens (left and right) where half the image goes on one screen via the left projector and half goes on the right via the second (right) projector. The synchronized split image means a much larger total screen size for a cost.
Wow! A screen size exceeding any LCD screen with high resolution, low size/weight characteristics, low power consumption and low cost. Most important, a beautiful screen. This is just another reason why WVS projected digital signage is so superior and so exciting.
The competition, (LCDs and LEDs) are less exciting, and in large size, more expensive and more cumbersome. WVS provides large size, an exciting presentation (converting storefront windows into Digital motion billboards) lower power consumption and lower cost.
Talking with my friend Tom Gullo, of TJG Signs, he mentioned a new player device from Corn Digital that allows splitting and synchronizing of digital images on a delivery medium.
For projection, this means that an even larger, brighter image is possible, by duplicating lower cost projectors to gain more lumens, or by splitting the screen image between two smaller screens (left and right) where half the image goes on one screen via the left projector and half goes on the right via the second (right) projector. The synchronized split image means a much larger total screen size for a cost.
Wow! A screen size exceeding any LCD screen with high resolution, low size/weight characteristics, low power consumption and low cost. Most important, a beautiful screen. This is just another reason why WVS projected digital signage is so superior and so exciting.
Friday, June 4, 2010
Going Green
"Green"!
It's a critical watchword for many corporations these days. The drive towards eco-conscious business practices and investment in green technologies, and practices, such as recycling and replacement of equipment in favor of more environmentally friendly systems is more intense than ever.
Most signage today is still in the form of replace-able hard copy. That is, posters and banners made of either paper or vinyl (petroleum based products) and designed to be discarded and replaced. That's a lot of oil for the vinyl, and that's a lot of trees for the paper.
Window Video Systems are Green Signage. WVS is the ultimate "replace-able" or re-usable signage. In fact, you don't replace anything except a lightbulb on an infrequent basis. The rest of the system does away with posters and banners as it puts signage images directly onto windows and glass panes. Once installed, the system need never be replaced, allowing constant new messages without any need for banners or posters or waste.
LCD screens are not particularly green, except that they are recyclable. But they require a good deal of energy to produce, and especially, to recycle. Hopefully they are not merely thrown out. But if they are discarded, LCDs in the landfill are not a good thing for the environment.
So in Signage and Display, let's go green. Let's eliminate as much paper and vinyl (petroleum product) waste as possible, with Green Signage from Looknglas.
Go green with Window Video Systems from Looknglas. The Window Of Opportunity is here.
It's a critical watchword for many corporations these days. The drive towards eco-conscious business practices and investment in green technologies, and practices, such as recycling and replacement of equipment in favor of more environmentally friendly systems is more intense than ever.
Most signage today is still in the form of replace-able hard copy. That is, posters and banners made of either paper or vinyl (petroleum based products) and designed to be discarded and replaced. That's a lot of oil for the vinyl, and that's a lot of trees for the paper.
Window Video Systems are Green Signage. WVS is the ultimate "replace-able" or re-usable signage. In fact, you don't replace anything except a lightbulb on an infrequent basis. The rest of the system does away with posters and banners as it puts signage images directly onto windows and glass panes. Once installed, the system need never be replaced, allowing constant new messages without any need for banners or posters or waste.
LCD screens are not particularly green, except that they are recyclable. But they require a good deal of energy to produce, and especially, to recycle. Hopefully they are not merely thrown out. But if they are discarded, LCDs in the landfill are not a good thing for the environment.
So in Signage and Display, let's go green. Let's eliminate as much paper and vinyl (petroleum product) waste as possible, with Green Signage from Looknglas.
Go green with Window Video Systems from Looknglas. The Window Of Opportunity is here.
Thursday, May 20, 2010
Digital Banner Great for Large In-Store Messaging
Change. Didn't someone win election to the most powerful office in the world recently on that premise?
Change truly is powerful. The ability to change, add to, alter, and enhance your message is extremely powerful.
This is the essential power of Window Video Systems (WVS) particularly, the Digital Banner. The advantages are:
Size
Attraction
Changing Message
Control
Impact
Affordability
The Digital Banner enlivens an entire room or store. Everyone in the store can see what the store wants them to know. Essential to a delivery system like this is to use it to message effectively to promote buying. Retailers will need to become more comfortable with using their signage more assertively in this way. But Digital Banners, Digital Posters, Digital Mannequins and Digital Window Displays will completely transform retail in-store display and marketing. There is no better time or place to message to customers than at the point of purchase.
The Window of Opportunity is here.
Change truly is powerful. The ability to change, add to, alter, and enhance your message is extremely powerful.
This is the essential power of Window Video Systems (WVS) particularly, the Digital Banner. The advantages are:
Size
Attraction
Changing Message
Control
Impact
Affordability
The Digital Banner enlivens an entire room or store. Everyone in the store can see what the store wants them to know. Essential to a delivery system like this is to use it to message effectively to promote buying. Retailers will need to become more comfortable with using their signage more assertively in this way. But Digital Banners, Digital Posters, Digital Mannequins and Digital Window Displays will completely transform retail in-store display and marketing. There is no better time or place to message to customers than at the point of purchase.
The Window of Opportunity is here.
Friday, May 14, 2010
Getting the Buy
Wouldn't it be great if you could just get people to "Buy"?
That is the dream and objective of Marketing. So many are lost in the process of marketing, where things like social networking and online marketing strategies become ends in themselves.
Real business people (that is, people who are accountable for sales and profit) prioritize "the Buy". That's where the action (and the money) is.
But you can't go from zero to "Buy". These are the steps any buyer goes through before they become a buyer:
1. Awareness
2. Interest
3. Motivation
4. Decision
5. Action
6. And finally, TRANSACTION, or "BUY".
TV is indirect. Radio is indirect. Online is mostly indirect. Social networking and social media is indirect. Direct mail is mostly indirect. Print is indirect.
Window Video Systems, (like the Digital Mannequin,) on the storefront window, and inside the store, are Direct. They are a messaging medium at the Point of Purchase. They allow the business to take a potential customer from steps 1 through 6 all at once, in just a few moments. From unaware to BUY in seconds.
That is the power of Window Video Systems by Looknglas. You move a potential customer from unaware to BUY in seconds.
That is enormous marketing power in one affordable system. That's why we say,
The Window of Opportunity is Here.
That is the dream and objective of Marketing. So many are lost in the process of marketing, where things like social networking and online marketing strategies become ends in themselves.
Real business people (that is, people who are accountable for sales and profit) prioritize "the Buy". That's where the action (and the money) is.
But you can't go from zero to "Buy". These are the steps any buyer goes through before they become a buyer:
1. Awareness
2. Interest
3. Motivation
4. Decision
5. Action
6. And finally, TRANSACTION, or "BUY".
TV is indirect. Radio is indirect. Online is mostly indirect. Social networking and social media is indirect. Direct mail is mostly indirect. Print is indirect.
Window Video Systems, (like the Digital Mannequin,) on the storefront window, and inside the store, are Direct. They are a messaging medium at the Point of Purchase. They allow the business to take a potential customer from steps 1 through 6 all at once, in just a few moments. From unaware to BUY in seconds.
That is the power of Window Video Systems by Looknglas. You move a potential customer from unaware to BUY in seconds.
That is enormous marketing power in one affordable system. That's why we say,
The Window of Opportunity is Here.
Wednesday, May 5, 2010
How Window Video Systems Work
We're getting more and more questions about Window Video Systems (WVS), (especially Digital Mannequin,) and how they work.
In the broad strokes, WVS is rear projection (but not always.) Window glass will not hold a projected image. When you shine a light, it goes right through the glass. So a treatment or special pane or screen is required, which will hold your projected image.
Many factors can and will affect the Digital Window displays, so the correct specifications are critical. The type of screen, size, brightness, components, install and integration, ambient lighting, content and marketing message, are all factors. And that doesn't even scratch the surface.
It is always exciting to see a window light up like a giant lcd screen (without the associated cost,) and convey advertising and marketing messages effectively. "Effectively" is the key word here.
People want a widget; a silver bullet that does everything and solves everything, and costs next to nothing. WVS are not widgets. They must be tailored to each situation and use.
Looknglas makes the medium affordable and easy to use. Entry level systems are comparable in price to large LCDs.
Customers don't go to your business to watch headlines, weather, or even music videos. Looknglas Window Video Systems, designed to convey images and messages that produce traffic, sales, and profit, are a bargain compared with most commercial LCDs. Customers have TVs at home, and they have mobile phones; they can get all that stuff there. What they want to know is what they should buy from you and why, so you have to illustrate that and convince them to buy. That's what WVS and Digital Mannequin do.
Looknglas approaches your install from the standpoint of making your WVS install do what you want it to. We pay close attention to the technical implementation, but we also prioritize the effectiveness of the content. Without the focus on effective use for marketing and sales promotion, any system will become another piece of technology that underperforms. Gadgets are cool. Results are cooler.
Window Video Systems by Looknglas: The Window of opportunity is here.
In the broad strokes, WVS is rear projection (but not always.) Window glass will not hold a projected image. When you shine a light, it goes right through the glass. So a treatment or special pane or screen is required, which will hold your projected image.
Many factors can and will affect the Digital Window displays, so the correct specifications are critical. The type of screen, size, brightness, components, install and integration, ambient lighting, content and marketing message, are all factors. And that doesn't even scratch the surface.
It is always exciting to see a window light up like a giant lcd screen (without the associated cost,) and convey advertising and marketing messages effectively. "Effectively" is the key word here.
People want a widget; a silver bullet that does everything and solves everything, and costs next to nothing. WVS are not widgets. They must be tailored to each situation and use.
Looknglas makes the medium affordable and easy to use. Entry level systems are comparable in price to large LCDs.
Customers don't go to your business to watch headlines, weather, or even music videos. Looknglas Window Video Systems, designed to convey images and messages that produce traffic, sales, and profit, are a bargain compared with most commercial LCDs. Customers have TVs at home, and they have mobile phones; they can get all that stuff there. What they want to know is what they should buy from you and why, so you have to illustrate that and convince them to buy. That's what WVS and Digital Mannequin do.
Looknglas approaches your install from the standpoint of making your WVS install do what you want it to. We pay close attention to the technical implementation, but we also prioritize the effectiveness of the content. Without the focus on effective use for marketing and sales promotion, any system will become another piece of technology that underperforms. Gadgets are cool. Results are cooler.
Window Video Systems by Looknglas: The Window of opportunity is here.
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