Sometimes I get so caught up in my brilliant thoughts that I omit some real important, real basic things.
This is one of those times.
In retail display it's important to remember why stores have windows; it's so people can see in, see display, see product. So, drafting off my last post, holographic Window Video Systems allow you to add signage, messaging and display in your window without necessarily sacrificing the purpose of the window itself; that is, to see through and get a sense for what's inside. Herein is part of the excitement of WVS: Messaging in "thin air". The passerby (potential customer) sees the window display, and then sees a message appear, and then disappear or change. Wow! Now you got their attention. Now's the time to sell them with your best sale item, promotion, USP.
Holographic store window displays: Caught you looking!
Tuesday, July 26, 2011
Wednesday, May 11, 2011
Retail Display - Looking Through You
"I'm looking through you..." so went the chorus line of a Beatles song. And it definitely applies in terms of the effect one is after when implementing a rear projection in the retail space.
Retail display is all about attraction, intrigue, hipness, enticement. It has to make you want the product. It has to promise more if you'll just come in the store.
That is why rear projection, and in particular, window video systems, are such a great starting point, and such a potentially powerful display tool. But once you decide it would be cool to have a moving image directly on your storefront window, then what? Do you need to have a solid, high-contrast image? Or would it be better to actually be able to see through the image?
Allowing for a digital image directly on the window glass, in essence, a digital window sign that can be seen through, could be the exact effect necessary, where there is a combination of actual product displayed, combined with the Digital Window effect.
Holographic means you have a sort of "ghostly", or see-through effect to the image. Granted, you lose some density with this approach, and you lose some viewing angle, but you gain a very distinct, subtle and surprising effect of having "animated" window glass.
This is markedly different from a more dense, high-contrast images requiring high-contrast window treatment that renders the glass opaque (usually charcoal gray.)
Holographics = surprise, intrigue and coolness. It's the "whoa, how'd they do that!!!" effect. And that can be a very powerful ally in point of purchase display. Now you've got them looking.
Retail display is all about attraction, intrigue, hipness, enticement. It has to make you want the product. It has to promise more if you'll just come in the store.
That is why rear projection, and in particular, window video systems, are such a great starting point, and such a potentially powerful display tool. But once you decide it would be cool to have a moving image directly on your storefront window, then what? Do you need to have a solid, high-contrast image? Or would it be better to actually be able to see through the image?
Allowing for a digital image directly on the window glass, in essence, a digital window sign that can be seen through, could be the exact effect necessary, where there is a combination of actual product displayed, combined with the Digital Window effect.
Holographic means you have a sort of "ghostly", or see-through effect to the image. Granted, you lose some density with this approach, and you lose some viewing angle, but you gain a very distinct, subtle and surprising effect of having "animated" window glass.
This is markedly different from a more dense, high-contrast images requiring high-contrast window treatment that renders the glass opaque (usually charcoal gray.)
Holographics = surprise, intrigue and coolness. It's the "whoa, how'd they do that!!!" effect. And that can be a very powerful ally in point of purchase display. Now you've got them looking.
Monday, May 2, 2011
Integration: Mix and Match, Or...?
I've been getting questions about whether Looknglas systems can integrate with other systems or components.
Some have already invested in components, a screen here or there, and Digital control system, software or player. The question is basically coming from the standpoint, will this piece of hardware work with that one, or will this software control system work with those projection systems?
I guess the answer is, uhh, maybe.
The reality is that there are a great many components and software/hardware platforms out there. Digital Signage is a big fat generality. Theoretically, a lot of the stuff out there will work with a lot of the other stuff. You can't really know for certain about how anything works for or with anything else in a certain environment, for a given purpose, (with whatever content and look you envision,) until you evaluate and test. Assembling a Digital Signage or Display system isn't all that simple, because it's not just a gathering of technology hardware. Like with all serious business investments, a properly implemented system is a matter of goals and objectives, tailored specifically to the clients wants, needs and operating environment.
Digital Signage is really about your message, or how you want to communicate (talk) to your target audience. So you want to talk to them? Let's talk.
Some have already invested in components, a screen here or there, and Digital control system, software or player. The question is basically coming from the standpoint, will this piece of hardware work with that one, or will this software control system work with those projection systems?
I guess the answer is, uhh, maybe.
The reality is that there are a great many components and software/hardware platforms out there. Digital Signage is a big fat generality. Theoretically, a lot of the stuff out there will work with a lot of the other stuff. You can't really know for certain about how anything works for or with anything else in a certain environment, for a given purpose, (with whatever content and look you envision,) until you evaluate and test. Assembling a Digital Signage or Display system isn't all that simple, because it's not just a gathering of technology hardware. Like with all serious business investments, a properly implemented system is a matter of goals and objectives, tailored specifically to the clients wants, needs and operating environment.
Digital Signage is really about your message, or how you want to communicate (talk) to your target audience. So you want to talk to them? Let's talk.
Tuesday, April 26, 2011
Driving the Dealership: Customer Experience
Auto Dealers are a real mixed bag. A walk around the dealership lot, showroom, and customer lounge will give you a pretty quick idea of their perspective on selling cars. The perspectives could be summed up as the two poles:
A. Who gives a crap? We'll shove our cars on you and squeeze you for as much as we can.
B. You are a valued customer who we feel privileged to serve, and we'd like you to come back and bring your family and friends.
Most dealers are somewhere between those two poles, but all the best dealers are closer to the second perspective. Customer service, and Customer Satisfaction are paramount to these auto professionals, and Customer Experience is an integral part of both.
You can't overemphasize the value of (good) Customer Experience. It begins with the very first contact and impression that your dealership makes on the customer. And continues throughout the process.
Window Video Systems by Looknglas, are an integral part of creating an exciting and reassuring experience for your customer, which increases the liklihood of a purchase, and cements the sale. Your brand produces so much content, and so much of it goes unnoticed, or worse, never even viewed. That is because the delivery systems are not adequate to the quantity and quality of those graphic messages. Still shots, type messages, and video, are all produced in abundance by the brands, but often poorly displayed at the dealership.
Window Video Systems put those images and messages right on the Windows of your dealership or showroom! Digital Windows displaying the same quality images the customer saw online, or in their favorite publication, the same selling propositions, create a continuity and credibility of the messages. That is, "Oh it really is true." That is enormous in securing the sale and the ongoing business of that customer. If they believe (in) you, they will do business, refer business, and come back for more.
Digital Posters, Digital Windows, even Digital Mannequins as initial sales greeters or presenters, will all create an impression of progressiveness, quality, intrigue, and excitement. And that's what you want in a customer, excitement, and anticipation. Window Video Systems may be the ultimate enhancement to the customer experience.
A. Who gives a crap? We'll shove our cars on you and squeeze you for as much as we can.
B. You are a valued customer who we feel privileged to serve, and we'd like you to come back and bring your family and friends.
Most dealers are somewhere between those two poles, but all the best dealers are closer to the second perspective. Customer service, and Customer Satisfaction are paramount to these auto professionals, and Customer Experience is an integral part of both.
You can't overemphasize the value of (good) Customer Experience. It begins with the very first contact and impression that your dealership makes on the customer. And continues throughout the process.
Window Video Systems by Looknglas, are an integral part of creating an exciting and reassuring experience for your customer, which increases the liklihood of a purchase, and cements the sale. Your brand produces so much content, and so much of it goes unnoticed, or worse, never even viewed. That is because the delivery systems are not adequate to the quantity and quality of those graphic messages. Still shots, type messages, and video, are all produced in abundance by the brands, but often poorly displayed at the dealership.
Window Video Systems put those images and messages right on the Windows of your dealership or showroom! Digital Windows displaying the same quality images the customer saw online, or in their favorite publication, the same selling propositions, create a continuity and credibility of the messages. That is, "Oh it really is true." That is enormous in securing the sale and the ongoing business of that customer. If they believe (in) you, they will do business, refer business, and come back for more.
Digital Posters, Digital Windows, even Digital Mannequins as initial sales greeters or presenters, will all create an impression of progressiveness, quality, intrigue, and excitement. And that's what you want in a customer, excitement, and anticipation. Window Video Systems may be the ultimate enhancement to the customer experience.
Tuesday, March 29, 2011
Driving the Auto Dealership
Car dealers, like most everybody, are down lately. This darn recession isn't going away anytime soon, and a significant chunk of their market has been taken away from them. Still a lot of people out there buying cars, but not enough to go around and keep everyone fat and happy.
Competition is fierce for the attention, for the interest, for the "mindshare" of the buyers that are there. Your product has to be good, your people have to be good, and your dealership has to look even better.
Window Video Systems (WVS) by Looknglas take the dealership experience to a whole new level. Light up your windows with your product images in color and motion. Remind customers of your features and benefits. Entice them with your offers and promos. Affirm them in their decision to consider and buy your cars. These days, it's not just about good product or salesmanship, it's about the experience. Digital Windows, Digital Banners, Digital Posters, even Digital Mannequins and Digital Salespeople can and will add to the intrigue and excitement of the sales environment. There are few products more technologically sophisticated than a new car; Window paint, posters, and floppy inflatable men don't do the product justice.
Window Video Systems in Auto Dealerships make for a more enjoyable, and successful, sales environment. With some studies showing Digital Signage increasing point of purchase sales by as much as 170%, Widow Video Systems are an investment that can provide significant Return on Investment and increased profitabiity.
Competition is fierce for the attention, for the interest, for the "mindshare" of the buyers that are there. Your product has to be good, your people have to be good, and your dealership has to look even better.
Window Video Systems (WVS) by Looknglas take the dealership experience to a whole new level. Light up your windows with your product images in color and motion. Remind customers of your features and benefits. Entice them with your offers and promos. Affirm them in their decision to consider and buy your cars. These days, it's not just about good product or salesmanship, it's about the experience. Digital Windows, Digital Banners, Digital Posters, even Digital Mannequins and Digital Salespeople can and will add to the intrigue and excitement of the sales environment. There are few products more technologically sophisticated than a new car; Window paint, posters, and floppy inflatable men don't do the product justice.
Window Video Systems in Auto Dealerships make for a more enjoyable, and successful, sales environment. With some studies showing Digital Signage increasing point of purchase sales by as much as 170%, Widow Video Systems are an investment that can provide significant Return on Investment and increased profitabiity.
Thursday, February 17, 2011
Selling WVS: Who to Leave Out
"This could work anywhere!"
It's tempting to think that way, very tempting. But probably fatal. Window Video Systems are cool, very cool.
And WVS will "work" in a large variety of venues and applications. But don't get greedy, and don't get wild. Find a niche you know, a niche whose needs you are very familiar with, where you have experience selling into, or for. Know that niche intimately, so you can USE WVS TO FILL THE NEED! That is where the money is. Not merely wowing a few diverse clients here and there. Know your chosen niche well, and develop your own ideas of how you would use WVS, particularly, to create PROFIT for your target client/user. How would you prove or demonstrate that PROFIT/return?
As mentioned in the previous post, the numbers on ROI/effectiveness of Digital Signage are coming in, and they are all good, baby. But it's up to you to know them and how they can apply to your chosen market, segment or niche.
So where do YOU think WVS will be successful? What market or segment are YOU expert in? Here are just some of the retail segments we like:
Auto Dealerships
Jewelry Stores
Retail Clothing
Design Studios
Hair Salons
Cellular Stores
Supermarkets
Electronics/Appliance Stores
Clubs
Bars
Restaurants
We could go on. Any large chain in any one of these segments would make a nice career. But you can't sell all of them, because no one can be really good at penetrating and effectively serving ALL those markets. So which do you leave out, and shich ONE would you choose?
It's tempting to think that way, very tempting. But probably fatal. Window Video Systems are cool, very cool.
And WVS will "work" in a large variety of venues and applications. But don't get greedy, and don't get wild. Find a niche you know, a niche whose needs you are very familiar with, where you have experience selling into, or for. Know that niche intimately, so you can USE WVS TO FILL THE NEED! That is where the money is. Not merely wowing a few diverse clients here and there. Know your chosen niche well, and develop your own ideas of how you would use WVS, particularly, to create PROFIT for your target client/user. How would you prove or demonstrate that PROFIT/return?
As mentioned in the previous post, the numbers on ROI/effectiveness of Digital Signage are coming in, and they are all good, baby. But it's up to you to know them and how they can apply to your chosen market, segment or niche.
So where do YOU think WVS will be successful? What market or segment are YOU expert in? Here are just some of the retail segments we like:
Auto Dealerships
Jewelry Stores
Retail Clothing
Design Studios
Hair Salons
Cellular Stores
Supermarkets
Electronics/Appliance Stores
Clubs
Bars
Restaurants
We could go on. Any large chain in any one of these segments would make a nice career. But you can't sell all of them, because no one can be really good at penetrating and effectively serving ALL those markets. So which do you leave out, and shich ONE would you choose?
Selling WVS: Know Your Market, Know Your Strengths
We have get inquiries from all over the world about our Window Video Systems: Digital Mannequin, Digital Windows, Digital Banners. Everybody loves WVS. Some think it's alchemy; some think anyone can do it. Some think the world will beat a path to their door if they can just secure the rights to market our proprietary systems in their country, region or niche.
WVS will transform messaging and display in the retail space in particular, but other venues as well. But understanding the strengths and limitations of WVS, where it works well and where it won't is essential to making money with WVS.
Remember, it's hardware, content, proper installation, and method. It's knowing the value and potential for Return on Investment that wins the game and makes money.
Launching a new media is not for the weak of heart.
Everybody likes what they see, but not many really understand exactly how it will benefit them, and when you are selling WVS, it's up to you to demonstrate that. Fortunately, the data on how Digital Signage affects sales, is starting to come in. Walmart reported across the board increases in all segments of their lines. And I don't even think they are as effective in their method as they could be (like not incorporating WVS!) It isn't hard to imagine how better display and motion-enhanced, changing sales and promo messages can have a huge impact on the selling/buying environment in retail.
So before you contact us, know your market, your segment, and how you plan to use WVS to make a profit for your clients. There is more to the potential than just a hardware sale.
WVS will transform messaging and display in the retail space in particular, but other venues as well. But understanding the strengths and limitations of WVS, where it works well and where it won't is essential to making money with WVS.
Remember, it's hardware, content, proper installation, and method. It's knowing the value and potential for Return on Investment that wins the game and makes money.
Launching a new media is not for the weak of heart.
Everybody likes what they see, but not many really understand exactly how it will benefit them, and when you are selling WVS, it's up to you to demonstrate that. Fortunately, the data on how Digital Signage affects sales, is starting to come in. Walmart reported across the board increases in all segments of their lines. And I don't even think they are as effective in their method as they could be (like not incorporating WVS!) It isn't hard to imagine how better display and motion-enhanced, changing sales and promo messages can have a huge impact on the selling/buying environment in retail.
So before you contact us, know your market, your segment, and how you plan to use WVS to make a profit for your clients. There is more to the potential than just a hardware sale.
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